XM Institute Senior Experience Management Strategist

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Provo, UT, USA
In-Office
Artificial Intelligence • Information Technology • Natural Language Processing • Software • Business Intelligence • Generative AI
Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
 
XM Institute Senior Experience Management Strategist

Why We Have This Role

Experience Management (XM) is a powerful capability, yet there aren’t enough people around the world who fully understand how to master the discipline. That’s why we created the Qualtrics XM Institute, to establish the roadmap for XM success. Our goal is to create a thriving global community of XM Professionals. The XM Institute produces easy-to-consume, compelling content and training that inspires leaders and helps them drive value from their XM programs. XM Institute is a small, tight-knit team that collaborates on defining and propelling the key concepts that are shaping how the world thinks about XM. We define how organizations can tap into the capabilities of XM and also provide practical guidance on how to operationalize those concepts.

How You’ll Find Success

  • Demonstrates strong intellectual curiosity and a passion for unlocking the value within XM programs.
  • Crafts insightful, clear, and actionable research reports and thought leadership that resonate across diverse audiences.
  • Builds consultative relationships quickly, aligning content and training to customer and internal team needs.
  • Communicates confidently in presentations and industry events, effectively evangelizing XM concepts.
  • Collaborates fluidly across teams (Marketing, Sales, Product, XM Success) to operationalize XM best practices.
  • Adapts priorities nimbly within a small, agile team environment committed to shared goals.
  • Willing and able to travel up to 25% as needed to extend influence and build relationships.

How You’ll Grow

  • Deepen expertise in global XM research methodologies and their impact on enterprise strategies.
  • Hone your skills in thought leadership creation and multi-channel content development (research papers, webinars, podcasts, presentations).
  • Expand your influence by representing Qualtrics at industry events and internal forums.
  • Develop your training and coaching capabilities across varied audiences, from customers to partners.
  • Gain cross-functional exposure working alongside Marketing, Product, Sales, and Customer Success teams.

Things You’ll Do

  • Deliver global research-driven insights and reports that define XM best practices and emerging trends, shaping how clients approach XM.
  • Produce regular thought leadership content—including articles, webinars, podcasts, and conference presentations—that educate and inspire.
  • Transform thought leadership into practical content and tools that help organizations operationalize XM programs.
  • Design and provide training programs for Qualtrics employees, customers, and partners focused on XM program success.
  • Collaborate with internal teams to integrate XM Institute insights into business development, sales enablement, and product strategies.
  • Act as an XM evangelist at industry events and in customer interactions, enhancing Qualtrics’ reputation as a leader in the XM space.
  • Maintain flexibility to shift priorities and support team goals in a dynamic environment.

What We’re Looking For On Your Resume

  • 5+ years leading or advising on XM, CX, EX, or closely related experience programs in large, complex organizations.
  • Proven ability to conduct and translate research into actionable insights and compelling thought leadership.
  • Demonstrated success delivering training and communicating complex concepts to diverse business audiences.
  • Experience building consultative relationships and understanding client needs quickly.
  • Strong analytical, writing, listening, and presentation skills.
  • Willingness and ability to travel internationally up to 25%.

What You Should Know About This Team

  • A small, collaborative team dedicated to advancing XM as a discipline and making a meaningful impact in the market.
  • Cross-functional partners across Marketing, Sales, Product, XM Success, and Partner Enablement ensuring diverse perspectives and broad influence.
  • A culture that values intellectual curiosity, flexibility, authenticity, and having fun while achieving ambitious goals.
  • Opportunity to shape how thousands of organizations think about and implement XM.
  • Emphasis on continuous learning, professional growth, and supporting each other’s success.
  • For more information, please visit our XM Institute site: https://www.xminstitute.com/

Our Team’s Favorite Perks and Benefits

  • Comprehensive health benefits supporting physical, mental, and financial wellness globally.
  • Access to cutting-edge XM and professional development resources including training and conferences.
  • Travel opportunities to industry events and customer sites worldwide.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
 
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
 
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
 
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
 
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

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The Company
HQ: Provo, UT
5,000 Employees
Year Founded: 2002

What We Do

Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities. Our vision, as an organization, is to improve the human experience.

Why Work With Us

We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.

Typical time on-site: 3 days a week
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