Wholesale Reach Intern - Summer 2025

Company Description

Red Bull UK is currently recruiting for a Wholesale Reach Intern to be based in London. This is a paid internship. The internship runs from the 9th June 2025 to 5th September 2025. You must be available for the whole duration of the programme. The role will close on Monday 31st March at 12pm.

At Red Bull we are working to ensure that our product is available in as many places as possible across Bars, Pubs, Clubs and Takeaways. In the wholesale team we focus on driving distribution of our product through partnering with key wholesalers such as LWC, Molson Coors and Booker. These wholesalers sell to the outlets listing our product, and can have great influence over where our product is sold.

As the ‘Reach’ Intern you will be responsible for activating elements of our distribution strategy in the On Premise Wholesalers. There will be a key focus on our principles of ‘Execute, Evaluate, Evolve’ to ensure we are always learning from our initiatives. This internship is designed to give you hands on experience in a fast paced and collaborative environment, whilst making an impact on our business.

Job Description

Execute – Activation of initiatives

You will support the National Account Executives (NAEs) in activating the initiatives they have agreed across our customer base such as telesales days or sales teams meetings. 
A key element of the role is coordination; you will be responsible for the schedule of events and logistics of activating these events
You’ll be involved in activating agreed initiatives on site at Silverstone during F1 week, providing a hands-on and fun experience
You will gather feedback from the customers on the day of each event, to build on our evaluations
The aim of this project is to better understand what works for our customers when running these activities

Evaluate – Analysis of results

It is essential we understand how our activities perform, to be able to improve for the future 
Working alongside the NAEs you will analyse the return on investment of activities using sales-out data
You will also be analysing sales data to uncover opportunities for further wins 
Tracking and reporting back to the business is key for visibility of successful activities – you will manage this process for the team

Evolve – Recommendations for improvement

You will be using your analysis to make recommendations to the business on how to improve for the future 
It’s also important to visit pubs, bars and clubs to understand what kind of support they want from Red Bull to uncover new opportunities to engage with outlets through marketing initiatives and loyalty schemes
You will work with the marketing team to integrate your findings into their strategy
A key output of the project will be a presentation summarising your achievements over the internship, the results shown and the recommendations for future improvement on our distribution strategy to ensure we are maximising availability of our product.

Purpose

The overall purpose of the role is to acquire skills and knowledge of Sales through three main elements (execute, evaluate, evolve)
You will gain insights int the day to day operations of the wholesale sales team, as well as the Pubs/Bars/Takeaways field team
You will have opportunities to attend our Flight School College, as well as to work closely with various departments within the business
Each element of the project will have a tangible impact on the business and a clear output for your internship

Qualifications

We're not looking for experience or qualifications. Instead, we want someone who is:

Must be proficient in Excel and Powerpoint
Experience working in hospitality desirable 
Data driven – the ability to take data and create a story with it
Strong organisation and time management skills
A desire to learn and “get things done”
Ability to communicate information effectively verbally and in writing with use of graphical tools as necessary
Be enthusiastic and versatile and be able to build, develop and maintain good working relationships with colleagues
Comfortable operating in a fast-paced environment
Driver’s Licence required.

Additional Information

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.