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The Role
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re seeking a highly analytical and strategic Senior Wholesale Commercial Marketing Lead to drive growth across WHOOP’s wholesale business. This cross-functional role will lead sales forecasting, investment planning, performance analysis, pricing and promotion strategy, and partner closely with Finance, Operations, Analytics, and the broader Marketing team. The ideal candidate is an exceptional problem solver, data translator, and operator who thrives in a dynamic, fast-paced environment.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
RESPONSIBILITIES:
- Build and maintain monthly retailer-level sales forecasts in partnership with Finance
- Own reporting of weekly trading performance by region and retailer
- Inform financial outlooks and shape the business narrative for internal and external stakeholders
- Collaborate with Marketing to allocate and optimize advertising spend across wholesale campaigns
- Draft business cases and pitch decks for new growth initiatives
- Lead the analytics roadmap, partnering with the Analytics team to optimize and automate reporting
- Integrate Wholesale performance into Marketing Mix Modeling (MMM)
- Align with DTC on omnichannel promotional strategies to maximize sell-through efficiently
- Conduct margin analyses to support new product launches and retailers
- Partner with Finance on quarterly LTV/CAC modeling to assess efficiency and guide resource allocation
- Monitor Wholesale OKRs/KPIs, surface performance gaps, and recommend corrective actions
- Liaise with Operations to ensure alignment on SLA performance and S&OP milestones
QUALIFICATIONS:
- 7+ years of experience in finance, strategy, analytics, or a commercial function
- Proven ability to interpret complex data and translate it into actionable insights
- Experience managing cross-functional projects and aligning multiple stakeholders
- Entrepreneurial mindset with strong ownership and initiative
- High proficiency in Excel/Google Sheets; familiarity with Sigma, Tableau, or SQL a plus
- Enthusiasm for integrating AI tools into workflows to drive smarter, faster decision-making
- Passion for health, fitness, and performance
Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we believe there’s more to a candidate than what’s on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we welcome all applicants.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
What the Team is Saying
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WHOOP Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave is listed at 18 weeks with an additional 2‑week transition period, signaling strong support for new parents. This depth stands out relative to typical packages highlighted in the materials.
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Wellbeing & Lifestyle Benefits — Medical, dental, and vision coverage are paired with a $500 annual wellness stipend, a free WHOOP membership plus one to gift, daily meals at the Boston HQ, and access to a gym and recovery tools. These health‑aligned perks reinforce a recovery‑first total rewards philosophy.
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Equity Value & Accessibility — Roles are described as eligible for stock options alongside salary, indicating accessible ownership as part of total rewards. This equity component is consistently highlighted in company materials and third‑party summaries.
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
