Calling all originals: At Levi Strauss & Co., you can be yourself and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. We believe that what makes us different makes us stronger. So, add your voice. Make an impact. Find your fit — and your future.
What you’ll be doing:
As the Wholesale Channel Manager for Germany (m/f/d), you will lead the creation and delivery of a Brick-and-Mortar wholesale marketing strategy, programs, and tools within the framework of the overall brand campaign. This role will build brand equity and drive sell-out in the network.
Your key responsibilities will include:
- Developing and executing the channel strategy for Germany’s B&M wholesale in alignment with the global marketing plan and retail business objectives.
- Leading in-store channel activations, collaborating closely with stakeholders including the Channel Marketing Team, German Marketing Team, Brand Experience Team, Sales Team, and Merchandising.
- Creating and delivering a clear, measurable, and achievable marketing vision, strategies, and operational plan for the German market, aligned with annual financial and brand plans.
- Developing wholesale activation programs that provide the markets with tools to drive consumer buying and increase foot traffic in partner stores.
- Providing promotional solutions and sales training tools for wholesale that are brand-appropriate.
- Leading marketing analytics tools to increase ROI on marketing A&P.
- Ensuring close collaboration with cross-functional services to gain a deeper understanding of the business and make agile decisions.
- Becoming a market expert through experience, analysis, benchmarking, and staying current with industry trends.
- Analysing results and KPIs to foster a test-and-learn mentality, developing concrete action plans to optimise strategy and plans.
- Managing A&P budgets and partner relationships with B&M wholesale partners.
- Engaging actively with the EU-wide B&M wholesale peer group.
What we’re looking for:
- Experience: Marketing background in a global, branded consumer environment, ideally within the fashion, lifestyle, or youth culture sectors.
- Versatility: Preferably multi-skilled, with experience in retail, wholesale, and digital, and a strong background in working across cross-functional teams.
- Stakeholder Management: Ability to navigate matrix organisations and manage stakeholders effectively.
- Brand/Consumer Expertise: Ability to understand the marketplace and be culturally connected to youth-oriented consumers.
- Marketing Expertise: Proficient in using marketing measurement tools to focus spending allocation and evaluate success. Proven ability to execute programs that build brand equity.
- Creative Vision: Able to drive the brand’s “look and feel” through the right channels. Fluent in next-generation consumer marketing approaches (e.g., digital/social media) to generate consumer interest.
- Innovation & Experimentation: A forward-thinking mindset with a focus on experimentation. Willing to test new approaches, learn, and apply successful methods to future initiatives.
- Strategic Thinking: Ability to look beyond today and plan for long-term, sustained demand creation and brand differentiation.
- Team Leadership: Strong management skills, with the ability to inspire, direct, and support team development.
- Development Focused: Open to feedback and eager to provide constructive feedback to others.
- Proactive & Flexible: Demonstrates high levels of flexibility and initiative.
- Languages: German & English
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What We Do
We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. We just might be the original startup.
