CEQUENS is a leading global communications platform as a service (CPaaS) provider that simplifies customer engagement for businesses through its innovative, reliable, and secure communication solutions. Established in 2011, CEQUENS offers a comprehensive suite of APIs, including SMS, WhatsApp for Business, Voice, Push Notifications, and more, enabling seamless and personalized interactions across multiple channels. Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.
Job Overview:
The SMS Wholesale Account Manager is responsible for managing and expanding wholesale SMS trading relationships with global partners, including aggregators, MNOs, and enterprises. This role focuses on maximizing revenue, profitability, and traffic volumes through strategic account management, commercial negotiations, and market analysis.
Key Responsibilities
Account Management
- Manage day-to-day relationships with wholesale partners, including SMS aggregators, hubs, and operators.
- Act as the primary point of contact for assigned wholesale accounts.
- Ensure timely resolution of disputes, billing issues, and service delivery challenges.
- Build long-term partnerships by providing excellent customer support and proactive communication.
Business Development & Sales
- Identify new wholesale opportunities and onboard global SMS partners.
- Negotiate commercial agreements (buy/sell rates, traffic commitments, routing terms).
- Drive revenue growth by increasing traffic exchange and margins on assigned accounts.
- Develop strategies for competitive pricing and profitable trading in line with company targets.
Market & Commercial Analysis
- Monitor A2P SMS market trends, traffic flows, and competitor activities.
- Analyze buying and selling routes to maximize profitability through traffic mixing and optimization.
- Track account performance (volumes, margins, quality KPIs) and report to management.
Operational & Technical Coordination
- Coordinate with the routing/operations team to ensure high-quality SMS delivery.
- Support fraud prevention and compliance efforts by ensuring traffic aligns with regulations and partner requirements.
- Work closely with finance to ensure accurate invoicing, timely collections, and dispute management
Requirements
Education & Experience
- Bachelor’s degree in Business, Telecommunications, or related field.
- 3–5 years of experience in SMS wholesale, carrier relations, or telecom account management.
- Strong track record in commercial negotiations and managing global accounts.
Skills & Competencies
- Deep understanding of A2P SMS market dynamics, pricing, and routing.
- Excellent negotiation, communication, and relationship management skills.
- Analytical mindset with strong numerical and reporting skills.
- Ability to work under pressure in a fast-paced, trading-driven environment.
- Fluency in English (additional languages are a plus).
Top Skills
What We Do
CEQUENS is a multi-award-winning omnichannel communication solutions provider. We are on a mission to simplify customer engagement through our innovation-focused solutions engineered for customer-first organizations.
We support businesses with communication APIs, multichannel applications and connectivity solutions such as SMS, WhatsApp Business, voice, and multifactor authentication. Our product suite aims to solve our customers’ unique problems and cultivate deeper human connections between businesses and individuals in every market we play.
With 5 office locations and 128+ direct network connections, CEQUENS empowers more than 1000 businesses in over 107 countries with faster, better, and stronger communication fine-tuned to their industries. Our platform boasts a 99.96% uptime and is built on industry-leading security standards.
CEQUENS is an ISO-certified and a PCI DSS-compliant company, and has been rated as a Tier One A2P SMS solutions provider in ROCCO's A2P SMS Market Impact Reports 2023. It is also recognized as a Meta Business Partner as well as a value-added service provider for Microsoft Teams Phone and WhatsApp Business. Our vision is to become the most compelling partner for developers, startups, and enterprises looking for simple and meaningful ways to connect.
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