Website & CRM Manager

We are Ireland’s leading supplier of spirits and wines and makers of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, a top 10 global spirit brand and a top 3 global whiskey brand, we distribute to over 130 markets across the globe. We are located across 5 locations in Ireland across Cork, Dublin and Belfast. Irish Distillers is part of Pernod Ricard, the worlds leading premium spirit business. As creators of conviviality, our collective spirit is fuelled by a blend of passion, pride and human connection.

The team

Our digital team is responsible for driving the global digital marketing strategy & vision for Jameson, supporting markets on key digital topics, developing relevant tools & initiatives to fuel growth and drive brand performance. Collaborating across key teams to ensure digital is integrated into key campaigns and that insights from data help to strengthen performance.

The role

We are now seeking a Website & CRM Manager to manage Jamesonwhiskey.com, our global online brand home and our Jameson global CRM programme. Working collaboratively with the International Marketing Teams and tech solutions team, you will ensure the global website delivers a first-class consumer experience, and champion the website and CRM touchpoints within the consumer journey and across campaign planning.

With over 1m global leads on our database, we want to continue to work with markets to support them on their CRM journey. Maximising the opportunity to drive acquisition and nurture with relevant and targeted communications. This role will have responsibility for activating the global leads database and supporting markets with relevant content and best practise

As a key member of the digital transformation team you will also play a role in ideating, exploring and testing new innovative ideas & technologies, aligned to clear objectives that enhance our consumers experience of the brand.

What's involved?

• Lead the development & management of JamesonWhiskey.com, defining a roadmap for new features and functionality that will support market localisation & deliver a first class consumer experience. working with key members of the Jameson International Marketing Team; Tech Team and Pernod Ricard Markets.

• In collaboration with the content team, you will lead the content requirements for website and e-crm to ensure all touchpoints deliver against insight driven content themes to maximise reach and impact.

• Management of global e-crm communications including, development, testing , activating and measurement. Ensuring we are delivering best in class ecrm and market adoption.

• In partnership with the Digital Analytics Manager and SEO consultant, analyse performance of JamesonWhiskey.com for Always On activity and key brand campaigns, taking insights into content planning and delivery of SEO content to markets.

• Optimize the use of search data, analytics and technology to continually improve and enhance JamesonWhiskey.com content, design, and UX, ensuring our target consumers are kept engaged and informed about our products and stories.

• Manage the relationship and support requests from all markets on any digital, E-crm and website requirements, including bespoke requests and development for key campaigns.

• Deliver inspiring communications, training sessions, toolkits to Pernod Ricard Market Companies and their digital agencies communicating new features, designs and solutions across website and E-crm

• Your background

• Bachelor’s degree required with additional upskilling helpful

• 3-5 years experience in digital product management, with a strong understanding of the digital marketing landscape

• Experience developing products through cross-functional teams, including technology, sales, Marketing and brand comms

• Strong experience of planning, initiating, running and delivering multiple projects simultaneously.

• An understanding of the project lifecycle and methodologies (SCRUM, Agile)

• Experience managing Websites through CMS.

• Knowledge of SFMC or other email marketing systems

• Website content/campaign marketing experience.

• Highly creative, motivated, organised and proactive. Strong team player and collaborative style

• Outstanding communication & interpersonal skills.

• Knowledge of SEO & Google Analytics

What we offer

We understand our people are our special ingredient. We understand that employees require different supports at different stages of their working lives and our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success. Some of offerings include;

• Hybrid working; A blended working arrangement of up to 3 days a week working from where you work best

• Profit share; - An annual profit share scheme to reward your contribution to the company’s success.

• Allowance; An annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.

• People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.

• Family leave: fully paid maternity, parents and paternity leave, allowing you spend precious time with your new family member

• Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents

• Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind

• Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice

Like a well-blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds, experiences, orientations, and differences to create together the spirit that makes us great.

Learn more: www.irishdistillers.ie/careers

Job Posting End Date:

2024-12-01