Your Role
As a Webshop Coordinator, you are the creative and strategic engine behind our webshop campaigns, content, and promotions. You take ownership of the planning, execution, and optimization of digital campaigns, homepage and (landing) page content, inspirational and informational modules, user generated product content, and all promotions across web and app.
You ensure every touchpoint and promotion is accurate, visually compelling, and commercially effective, monitoring performance closely and taking action if results fall short. You work closely with Customer Journey, Online Merchandising, and On-Site Search specialists within the team. You align with the Marketing department, to coordinate campaigns, launches, and promotions across channels, ensuring timing, messaging, and targeting are optimized for maximum impact. You also collaborate with the Product & Experience team to integrate content and promotion initiatives into the broader digital roadmap, ensuring alignment with strategic priorities and innovation projects.
While operational excellence is essential, delivering content and promotions on time and to high standards, you are encouraged to adopt a test-and-learn mentality wherever possible, using insights to make smart improvements and bring creative ideas to life.
In this role, you balance creative ownership, strategic thinking, and hands-on execution, making sure your campaigns and promotions not only look great but perform commercially and support the overall customer journey.
What You’ll Do
- Take ownership of webshop content and promotions, ensuring campaigns, pages, and promotional activities drive engagement, conversion, and revenue.
- Plan, execute, and monitor digital campaigns, homepage layouts, landing pages, inspirational and informational modules, and promotional initiatives, taking action if performance falls short.
- Maintain accuracy, completeness, and timelines of all content and promotion assets, including user-generated content and SEO-aligned copy.
- Collaborate with Customer Journey, Online Merchandising, and On-Site Search teams to ensure content and promotions support online strategies and commercial goals.
- Adopt a test-and-learn mindset, using insights and metrics to continuously improve content and promotional performance.
- Work closely with Marketing to align campaigns, promotions, and content initiatives with brand priorities and overall marketing strategy.
- Maintain a customer-first and mobile-first approach across all content and promotion activities, ensuring a consistent and inspiring webshop experience.
How Success Is Measured (KPI’s)
- Campaign and promotion performance: conversion, revenue, and engagement metrics (CTR, bounce rate, scroll depth)
- Homepage, landing page, and content module effectiveness
- Timelines, accuracy, and completeness of content and promotion delivery
- User-generated product content coverage >80%
- Contribution to smooth collaboration with cross-functional teams, including but not limited to SEO, Marketing, Customer Journey, Online Merchandising, and On-Site Search
- Ability to identify and tackle underperforming campaigns or promotions, improving commercial outcomes
Key Competencies for a successful Webshop Coordinator
- Experience managing digital content and online campaigns across web and/or app
- Commercial mindset with awareness of revenue, conversion, and engagement impact
- Ability to interpret performance data and translate insights into improvements
- Understanding of e-commerce principles and digital customer journeys
- Proactive, ownership-driven attitude with a continuous improvement mindset
- Applies creative thinking combined with a mobile first and customer-centric perspective
- Collaborative mindset and experience working cross-functionally
- Strong planning and organizational skills with attention to detail
- Ability to manage multiple priorities in a fast-paced setting
- Experience working in performance-driven, KPI-focused environments
- Clear and structured communication skills
- Familiarity with CMS platforms and digital analytics tools
Skills Required
- Experience managing digital content and online campaigns across web and/or app
- Familiarity with CMS platforms
- Familiarity with digital analytics tools
- Understanding of e-commerce principles and digital customer journeys
- Commercial mindset with awareness of revenue, conversion, and engagement impact
- Ability to interpret performance data and translate insights into improvements
- Experience working in performance-driven, KPI-focused environments
- Proactive, ownership-driven attitude and continuous improvement mindset
- Creative thinking with a mobile-first and customer-centric perspective
- Collaborative mindset and experience working cross-functionally
- Strong planning and organizational skills with attention to detail
- Clear and structured communication skills
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors. Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives. With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers. Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
