We’re reinventing payments.
In less than four years, Dojo disrupted the market to become the largest and most loved acquirer in the UK. Our payments infrastructure, purpose-built for in-person commerce, is game changing.
Now, over 150,000 customers across four countries choose to transact billions with us every year.
But we’re just getting started.
Our people are the driving force behind our success. They are our greatest investment and our ultimate competitive advantage. We hire exceptional people and give them the autonomy, trust, and ownership to thrive. The results take care of themselves.
The role
As our Web & SEO Manager, you'll be the strategic leader and guardian of dojo.tech, our most important digital asset. This is your chance to own the website as a core commercial product, setting the direction for our global growth, organic search, and web conversion. You'll sit at the intersection of technical engineering, brand positioning, and commercial results, leading a small team to ensure Dojo remains a trusted authority in a search landscape increasingly driven by AI.
What you will do...
Define and own the strategic website roadmap, acting as the final approval point for all initiatives to ensure they are data-backed, on-brand, and technically sound.
Lead site architecture decisions and shape the technical roadmap by partnering closely with Product and Engineering, establishing efficient workflows for all website requests.
Build and execute a future-facing search strategy that spans technical SEO, AEO, and GEO to position dojo.tech as an authority for LLM-powered search.
Own the conversion rate optimisation programme, from hypothesis and A/B testing to translating learnings into permanent, scalable wins.
Oversee technical site health, including Core Web Vitals and indexation, ensuring zero loss of organic equity during migrations or structural changes.
Collaborate with marketing and creative teams to ensure campaigns are effectively positioned on the site to drive both conversion and awareness.
What you will bring...
Extensive experience in driving digital growth, ideally within B2B SaaS, fintech, or similar fast-paced environments.
Deep technical SEO knowledge combined with a strategic understanding of how to optimise for AI-driven search and LLM-powered discovery.
A proven ability to develop website strategies that cater to diverse audience segments, balancing high-volume lead generation with premium brand positioning.
A track record of delivering measurable organic growth and improving conversion rates through statistically rigorous experimentation.
Experience collaborating with engineering teams to shape technical roadmaps and familiarity with headless CMS environments.
Proficiency with web analytics and ideally CRO tools (e.g., GA4, Search Console, Optimizely), with the ability to translate data into clear, actionable recommendations.
Dojo home and away
We believe our best work happens when we collaborate in-person. These “together days” foster communication, drive innovation and spark our brightest ideas.
That's why we have an office-first culture. This means working from the office 4+ days per week.
With offices across Europe, we know a thing or two about staying dynamic. Need deep focus? Head to a quiet zone. Big ideas? Collaboration spaces have you covered. Just here for a catch-up? Our social hubs make it easy. Do work that counts, in spaces made for you.
Question: what’s curious, relentless, and customer obsessed?
If you’re keen to know the answer, you’re a third of the way to meeting our Dojo values.
If the following speak to you, let’s talk:
- You’re curious. You have a real desire to learn and create.
- You’re relentless. You keep going even when it’s easier not to.
- You’re customer-obsessed. You know how important customers are to what you do.
Diversity, equity, and inclusion at Dojo
From local bakeries to well-known eateries, Dojo payments serve over 150,000 places across the UK.
And something that’s fundamental to creating relevant, innovative products at Dojo is to build teams to reflect the diversity of the businesses we serve.
Our drive to improve diversity, equity, and inclusion is closely linked to helping employees thrive and innovating for better customer experiences.
If you care about your work, you’re curious, and you think customer-first, you have a place at Dojo.
To make sure you’re the best you can be throughout the recruitment process, let us know if you need any extra adjustments to help you thrive.
Visit dojo.careers to find out more about our benefits and what it’s like to work at Dojo, or check out our LinkedIn and Instagram pages.
#LI-Hybrid
Skills Required
- Experience driving digital growth and performance marketing
- Experience within B2B SaaS, fintech, or marketplace environments
- Strong technical SEO knowledge and working knowledge of AEO and GEO
- Proven track record of driving organic growth and improving conversion rates via statistically rigorous experiments (CRO)
- Experience developing website strategy and managing site architecture and product-driven roadmaps
- Experience collaborating with engineering teams and familiarity with headless CMS environments
- Proficiency with web analytics (e.g., GA4, Google Search Console, Amplitude) and presenting data-driven recommendations
- Experience with CRO tools and A/B testing platforms (e.g., Optimizely, Statsig)
- Experience managing external agencies and vendor relationships
- Experience designing intake and production workflows using tools like Asana or Jira
What We Do
Since launching in 2019 to address business owners’ pain points across the UK, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants in just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast
