Web Product Manager, Marketing

We’re looking for a Web Product Manager, Marketing to join Procore’s Web Experience & Development team. In this role, you will support the execution of Procore’s web product strategy by translating high-level goals into actionable user stories and delivered experiences. You will serve as a key bridge between stakeholders, creative teams, and development to document requirements, track feature status, and coordinate the shipping of web experiences that unify our digital ecosystem and drive growth. This is a collaborative, execution-focused role for a product manager passionate about building world-class B2B web experiences.

Procore’s marketing team is the driving force behind our global brand. They are responsible for creating demand, driving growth, and establishing Procore as the construction platform of choice through lasting relationships with customers, prospects, and partners. Procore marketing is the globally trusted voice to educate prospects and inspire clients, collaborators, and our ecosystem to champion meaningful change for the construction industry.

This position will report to our Director, Web Experience and Development, and is based in our Austin, TX, office. We’re looking for someone to join us immediately.

What you’ll do:

• Help execute the strategy for Procore’s web ecosystem, focusing on delivering seamless, high-converting user experiences across properties like procore.com.

• Develop a deep understanding of our diverse web audiences to implement and execute web tactics that attract traffic, drive high-intent conversions, and create "sticky," engaging user experiences.

• Utilize your product management and communication skills to draft actionable user stories based on provided strategies and requirements that deliver tangible business impact.

• Collaborate with cross-functional teams, including design and development, to document requirements and deliver scalable, high-performing web experiences, platform integrations, and design system adoption.

• Engage with internal stakeholders (e.g., Product Marketing, regional teams) to gather requirements, maintain and organize the web backlog, and ensure alignment with maximum business value.

• Stay up-to-date on web technologies, CMS capabilities (like Contentful), and UX best practices to ensure our digital footprint remains modern and competitive.

• Be hands-on with day-to-day web product management in an agile environment, including managing user stories, backlog grooming, sprint planning, and ensuring quality delivery.

• Monitor and report on metrics using tools like Adobe Analytics to track performance, identify friction points, and ensure continuous improvement of the user journey.

What we’re looking for:

• 5+ years of experience in B2B SaaS, specifically focused on web product management or digital marketing.

• You possess a strong understanding of web technologies, modern CMS platforms (like Contentful), user-centric design principles, and best practices for conversion rate optimization.

• You have experience building and launching successful web products in an agile environment, and a proven ability to translate stakeholder needs into high-quality digital experiences.

• You're a collaborative self-starter who can thrive in a fast-paced environment, building strong relationships across cross-functional teams to align on priorities and drive delivery.

• You know how to monitor and track key web metrics, using data to validate ideas, measure impact, and report on performance trends to leadership.

• You have a genuine passion for construction and the built world, with a strong desire to understand the unique challenges and needs of the industry we serve.

• You have strong written and verbal communication skills.

• Bachelor’s degree, or equivalent experience.

Base Pay Range:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.