The Dyrt is the largest digital camping platform in the world, and the number 1 ranked camping app on both iOS and Android. Every second, a new user visits The Dyrt to access our community-driven campground information. With more than 1 million user-submitted campgrounds, reviews, and tips — more than anyone else on the Internet — The Dyrt makes it easier to find campgrounds for the 80+ million people who camp across the United States.
If you love the outdoors and want to be part of a fast-growing consumer app, you’re in the right place.
The Role
We are seeking a Web Optimization Engineer to drive The Dyrt’s online growth through advanced technical SEO strategies and performance optimization. In this role, you’ll focus on improving site structure, search visibility, and user experience while proactively identifying and resolving SEO challenges. Collaborating closely with our development team, you’ll work to enhance site performance and deliver a seamless experience across desktop and mobile platforms.
Responsibilities
- Lead the strategy and implementation of core web vital improvements (LCP, INP, CLS)
- Lead the strategy and implementation of SEO page content improvements
Experience and Requirements
- Strong understanding of SEO from a “Technical SEO” perspective, for example:
- Page structure and composition (tags, noindex, nofollow, canonical, etc)
- Internal linking
- Sitemaps
- Robots.txt
- Indexing, crawling
- Search visibility
- Troubleshoot and prevent SEO issues using industry standard tools such as: Google Search Console, Browser DevTools, etc
- Automated testing/monitoring of SEO performance/properties
- Experience w/ geo-based SEO page hierarchies
- Structured Data Markup (Schema.org / “Schema Markup” / JSON-LD)
- NextJS experience (nice to have)
- ReactJS optimization experience
- Component rendering performance
- Server-side rendering (SSR)
- Lazy loading / Codesplitting / Bundling / Tree-shaking
- Optimize for Core Web Vitals and Lighthouse
- CDN experience
- Responsive layouts on desktop/mobile
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What We Do
The Dyrt is the largest consumer subscription software platform for campers in the US. The Dyrt community has crowdsourced over 1.5 million campground reviews, photos and tips across the US - more than any other camping platform. The Dyrt app is a top ranked app for camping in both iOS and Google Play, and their website is tracking at 20M visits per year.
The Dyrt is an open community that lets campers search, review and book campgrounds. The Dyrt PRO (a $36 per year upgrade subscription) gives PRO users discounts at nearly 1000 campgrounds, as well as provides enhanced camping search features such as public land map layers, offline access, and road trip planning tools. The Dyrt PRO subscription was launched in 2020 and has experienced rapid growth with a new user signing up for The Dyrt PRO about every 3 minutes.
