SUMMARY
Maintains responsibility for the strategic vision, project roadmap, and operational delivery of all aspects of Subaru.com with a focus of improving Subaru's national digital presence, ensuring an exceptional digital customer experience, maximizing consumer engagement and lead conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, conversion rate optimization (CRO), and search & generative engine optimization (SEO & GEO) marketing strategies that align with the Subaru brand and company goals.
MAJOR RESPONSIBILITIES
Maintains responsibility for the overall strategic vision and roadmap of improvements and enhancements of Subaru.com and related digital integrations/tools, while prioritizing projects based on business need, level of effort, cost, resources, and timing to implement.
- Maintains responsibility for the support, guidance, and partnership to all business lines and distribution partners in the pursuit of their digital goals, as they relate to Subaru.com, while vetting the business return on investment (ROI) before prioritizing their projects (e.g., Product Launch, Incentives, Parts/Service, Certified Pre-Owned [CPO], Accessories, Connected Vehicle Business, Customer Advocacy Department [CAD], Brand Partnerships, Love Promise Activations, Motorsports, Auto Shows/Events, Subaru of America [SOA] Field, Subaru of New England [SNE], and Subaru Distributors Corporation [SDC]).
- Oversees website content hierarchy to ensure a seamless, intuitive navigation experience that reduces friction and empowers customers to make informed purchasing decisions.
- Fosters collaboration with Subaru Information Technology (IT) and their technical partners to optimize process and decisions related to the technical aspects that impact the site, including but not limited to: speed, development timelines and budgets, and quality of the platform.
- Manages internal team members, external contractors, and relationships/contracts with external partners to ensure that all are aligned to execute Subaru.com projects on time and on budget – while maximizing our investments in people and marketing technologies.
- Develops, tracks, and optimizes key performance indicators (KPIs) to frequently improve the digital customer experience, site performance, search & generative engine visibility, and lead generation of Subaru.com.
Utilizes data analytics to inform decisions, increase conversion rates, and maximize ROI. Proactively socializes the value that their team and partners are creating for Subaru’s business.
ADDITIONAL RESPONSIBILITIES
Ensures that digital content for Subaru.com is consistent with business objectives and brand guidelines while remaining compliant with legal and accessibility standards.
- Promotes open communications with all internal SOA stakeholders and agency partners.
Keeps the department and organization abreast of emerging digital technologies and competitive practices and integrates them into SOA practices.
REQUIRED SKILLS & PERSONAL QUALIFICATIONS
Strong leadership skills.
Excellent verbal and written communication skills.
Intermediate-to-advanced proficiency in Microsoft Office Suite.
Ability to work with and influence others outside the team, department, and company.
Project management or consulting skills.
Deep understanding of and experience with Adobe's Martech tools (Adobe Experience Manager [AEM], Target, Analytics, or related tools).
Prior experience managing teams accountable for executing website content publishing, user experience (UX), conversion optimization, and search engine optimization (SEO) efforts.
Ecommerce experience Preferred
EDUCATION & EXPERIENCE REQUIREMENTS: Bachelor's degree with 8-10 years of relevant experience required.
WORK EXPERIENCE
Office Location: Camden, NJ apart of the Greater Philadelphia Area (Philly)
Hybrid Role: Hybrid Role - Remote work 2 days per week (after 90 days) [Wednesdays & Fridays]
Required Travel: Up to 15%
COMPENSATION: The recruiting base salary range for this full-time position is $115,000 - $145,000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible, with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: M1)
WHY JOIN US? In addition to competitive salary, Subaru offers an amazing benefits package that includes:
Total Rewards & Benefits:
Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
Tuition Reimbursement Program: $15,000 yearly benefit
Vehicle Discount Programs
Learning & Development:
Professional growth and development opportunities
Direct partnership with senior leadership
Formal Mentorship Program
LinkedIn Learning License
Visit our careers landing page for additional information about our compensation and benefit programs.
ABOUT SUBARU
Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
Skills Required
- Strong leadership skills
- Excellent verbal and written communication skills
- Intermediate-to-advanced proficiency in Microsoft Office Suite
- Ability to work with and influence stakeholders across teams and organizations
- Project management or consulting skills
- Deep understanding of Adobe Martech tools (Adobe Experience Manager, Target, Analytics)
- Prior experience managing teams responsible for website content publishing, UX, conversion optimization, and SEO
- Bachelor's degree with 8-10 years of relevant experience
- Ecommerce experience
What We Do
The Subaru Family, by our definition, goes far beyond our family of products. It includes one of our greatest assets – our employees – as well as our Subaru family of owners, retailers, and business and community partners. We treat each other like family because we are family. Since the early days of the company, we have worked to create a culture where employees are encouraged to be themselves and are supported by everyone around them. The Subaru Love Promise is our vision to show love and respect to all people at every interaction. We believe that our differences make us stronger. These experiences allow us to learn from each other, offer unique ideas, add value as team members, which ultimately, allows us to grow our business opportunity and personal lives.
