Management Level
GNotified, a leading global technology and services partner to corporate professionals, is hiring a Web Marketing Manager in Toronto. Our expectation at this time is you will work from our office located at 155 University Avenue, on Tuesday, Wednesday and Thursday, with the option to work remotely on Monday & Friday.
About the position
Notified’s Marketing team builds the programs and digital experiences that
create measurable revenue impact, and our website is at the center of it.
We are looking for a Web Marketing Manager who understands that a website is not just a digital property to maintain, but a performance channel to optimize. This is a hands-on, data-driven role for someone who can turn traffic into engagement and pipeline. You will own one of the company’s most important
revenue channels, with direct accountability for website-driven pipeline
contribution. Candidates with Answer Engine Optimization (AEO) knowledge will be highly considered.
Responsibilities:
Web Strategy, Performance & Growth
- Own the strategy and performance of Notified.com and GlobeNewswire.com web properties as core growth channels, focusing on brand awareness, demand generation, and lead capture
- Drive measurable improvements in traffic, engagement, and conversion with a focus on pipeline contribution
- Translate business priorities, campaigns, and GTM motions into high-performing digital experiences
SEO, AEO & Organic Visibility
- Lead SEO strategy across properties, improving rankings and organic performance for priority pages
- Expand beyond traditional SEO into Answer Engine Optimization (AEO), including structured data, entity optimization, and AI crawler visibility
- Adapt web strategy to a zero-click search environment, ensuring brand visibility both on and off-site
Website Experience & Conversion Optimization
- Optimize UX/UI, page structure, messaging, and user flows to improve engagement and conversion rates
- Partner with Content and Product Marketing to align site experience with audience needs and search intent
- Develop and test landing pages, templates, and conversion paths that support campaign performance
Analytics, Reporting & Platform Management
- Own website analytics and reporting across platforms (e.g., Google Analytics, Looker Studio, Google Search Console)
- Build standardized dashboards, scorecards, and KPI frameworks to track performance
- Deliver clear, actionable insights and recommendations to inform roadmap and optimization priorities
Team Leadership, Operations & Collaboration
- Manage internal web resources and workflows to support execution and delivery, and partner closely with external agencies for development, optimization, and scale
- Collaborate across Growth Marketing, Content, Product Marketing, Sales, and Design teams
- Act as the internal expert on web performance, sharing insights and recommendations across stakeholders
The starting salary for this role is expected to fall within the range of $85,000 to $95,000 CAD annually, commensurate with the candidate's qualifications and experience.
Required Qualifications:
Education:
- Bachelor’s degree from an accredited college or university with major coursework in communications, journalism, media, public relations, or digital marketing, or a related field required. Equivalent work experience in a similar position may be substituted for educational requirements.
Experience:
- 4 years of experience in web marketing, digital marketing, or website management, ideally in B2B SaaS or communications/technology, with a proven track record of driving measurable growth in website traffic, engagement, and conversion
- Strong understanding of SEO, with exposure to AEO or evolving search trends, and an understanding of AI-driven search and zero-click environments
- Hands-on experience with Drupal CMS, or similar enterprise CMS platforms, and proficiency in Google Analytics, Semrush, Google Search Console, Looker Studio, or similar tools
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent project management and cross-functional collaboration skills
Nice to Have
- Familiarity with HubSpot, Salesforce, and Tableau
- Curiosity, experimentation, and testing of AI applications
- Experience managing multi-language or global websites
- Exposure to conversion rate optimization (CRO) and testing approaches
We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Please note any offer of employment is subject to satisfactory pre-employment screening checks. These consist of 5 year activity & GAP verification, DBS or Access NI, Credit, Sanctions & CIFAS checks.
Skills Required
- Bachelor's degree in communications, journalism, media, public relations, digital marketing, or related field (or equivalent work experience)
- 4 years of experience in web marketing, digital marketing, or website management (ideally B2B SaaS or communications/technology)
- Strong understanding of SEO, with exposure to Answer Engine Optimization (AEO) and AI-driven/zero-click search trends
- Hands-on experience with Drupal CMS or similar enterprise CMS platforms
- Proficiency in Google Analytics, Semrush, Google Search Console, and Looker Studio (or similar analytics/reporting tools)
- Strong analytical mindset with ability to translate data into actionable insights
- Excellent project management and cross-functional collaboration skills
- Familiarity with HubSpot, Salesforce, and Tableau
- Curiosity and experience experimenting with AI applications
- Experience managing multi-language or global websites
- Exposure to conversion rate optimization (CRO) and testing approaches
Equiniti Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Equiniti and has not been reviewed or approved by Equiniti.
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Fair & Transparent Compensation — Company materials describe a formal pay framework and living‑wage commitments that provide clearer expectations on levels and ranges. Some mid‑to‑senior roles are characterized as competitively paid relative to market.
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Retirement Support — UK roles are advertised with strong pension matching and access to a long‑term incentive plan, while U.S. roles commonly include a 401(k) and retirement planning options. These elements add meaningful long‑term value beyond base pay.
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Leave & Time Off Breadth — UK packages promote generous annual leave alongside volunteer days, and U.S. accounts describe substantial PTO in some positions. Time‑off offerings are a recurring strength that bolsters total rewards.
Equiniti Insights
What We Do
Our people and platforms engage customers with investments, connect businesses with markets, and enable organisations to grow. Our vision is to be a leading global share registrar and transfer agent, offering complementary services in pensions and remediation, to help our customers succeed.
