About the Role
The Web & Marketing Analytics Specialist helps the company and it’s brands to make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior and market trends. This role plays a key role in optimizing marketing strategies, prioritizing focus areas to improve ROI and supporting business growth through actionable insights. This role works closely with eCommerce, marketing and sales teams to ensure attribution tracking, data accuracy and strategic alignment.
Key Responsibilities
- Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth
- Analyze marketing campaign performance across digital, social, email and traditional channels
- Develop dashboards and reports to track KPIs, conversion rates and customer engagement
- Interpret data to identify trends, opportunities and areas for improvement
- Collaborate with marketing teams to design A/B tests and measure campaign effectiveness
- Monitor website traffic, user behavior and attribution using analytics tools
- Present insights and recommendations to stakeholders to guide marketing strategy
- Maintain data integrity and ensure consistency across platforms and reporting systems
Required Qualifications
- 3–5 years of experience in web and marketing analytics.
- Excellent analytics skills
- Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).
- Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.
- Ability to leverage AI for scalable reporting and analysis
Preferred Qualifications
- Experience with Microsoft Customer Insights Journey
- Experience with Shopify
- Experience with HubSpot a plus
- Experience in a shared services model or supporting multiple brands/companies
- Experience with distribution, industrial, or B2B pricing including multi-channel strategy
- Experiencing working with Digital Marketing agencies
Skills and competencies
- Strong Organizational, communication, and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy
- Ability to translate analysis into clear, actionable recommendations for non-analytical business leaders.
- High attention to detail and commitment to accuracy
- Highly organized with the ability to manage multiple projects and requests without dropping deadlines
- Strong verbal, written and presentation skills
Skills Required
- 3-5 years of experience in web and marketing analytics
- Excellent analytics skills
- Hands-on GA4 and tag management experience
- Experience with Google Tag Manager, Google Search Console, and Google Data Studio
- Strong reporting and dashboarding skills
- Ability to translate data into clear recommendations for non-technical stakeholders
- Ability to leverage AI for scalable reporting and analysis
- Experience with Microsoft Customer Insights Journey
- Experience with Shopify
- Experience with HubSpot
- Experience in a shared services model or supporting multiple brands or companies
- Experience with distribution, industrial, or B2B pricing, including multichannel strategy
- Experience working with digital marketing agencies
- Strong organizational, communication, and presentation skills
- Ability to handle concurrent projects with attention to detail and accuracy
What We Do
Brooks Equipment is a business-to-business distributor serving fire-protection and life-safety professionals. It supplies fire extinguishers and suppression systems, fire alarms, backflow and sprinkler products, low-voltage equipment, repair parts, and service tools from hundreds of manufacturers. Through its nationwide distribution centers and locations, the company provides inventory access, shipping, technical education, expert support, and customized products to help customers maintain compliant fire and life-safety operations.
