Bring more to Life
Are you ready to accelerate your potential and make a real difference in life sciences, diagnostics and biotechnology?
At Genedata, one of Danaher’s 15+ operating companies, our work saves lives – and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where your voice and your unique perspective matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
The biopharmaceutical industry is undergoing a transformation, requiring advanced digitalization to adopt data- and artificial intelligence (AI)-driven approaches and develop innovative therapies quicker. Genedata’s market-leading enterprise software fuels this transformation by enabling leading biopharma, biotech, and contract research as well as contract development and manufacturing organizations worldwide to automate processes and leverage data analytics and AI, so they can deliver breakthrough therapies to patients faster. Join us and help scientists around the world accelerate the pace of biopharma research and development (R&D).
Learn about the Danaher Business System, the foundation that makes everything possible.
The Web & Digital Marketing Specialist manages website content, supports SEO optimisation, and translates digital performance data into clear reports to support a strong user experience and cross‑team marketing campaigns.
You will be working with cross‑functional teams, bringing energy, ideas, and a collaborative mindset to get great work done together. In a dynamic environment where priorities can shift, embracing variety, moving fast, and staying ready to contribute where needed.
This position reports to the Head of Digital Marketing located in Basel, Switzerland. We offer flexibility with a hybrid working model.
In this role, you will have the opportunity to:
Own website content updates and organization in the content management system (CMS).
Turn performance data into clear dashboards and actionable reports.
Strengthen search engine optimization (SEO) and monitor ongoing website health.
Support cross‑team campaign coordination from planning through launch.
Explore trends and audience behavior to sharpen our digital presence.
The essential requirements of the job include:
Website content management using a CMS (structure, publish, maintain).
Strong analytics/reporting skills; turn website and campaign data into clear performance reports.
User experience (UX) knowledge to improve usability and digital user journeys.
High attention to detail and quality assurance (QA) to ensure accurate, functional, on-brand digital content.
Experience with analytics/marketing tools (e.g., Google Analytics 4 (GA4), Google Tag Manager (GTM), Pardot, LinkedIn, Buffer, Hootsuite).
Bachelor’s in digital media/marketing (or related) plus 2+ years’ experience.
It would be a plus if you also possess:
Experience with customer relationship management (CRM) systems and marketing automation systems (e.g., Pardot, HubSpot, Salesforce).
Experience in running paid social or digital advertising campaigns (Google Ads, LinkedIn Campaign Manager)
Genedata, a Danaher operating company, offers a wide range of comprehensive, competitive benefits that enhance our employee’s lives. From healthcare program to paid time off, our benefits support life at and beyond work.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Cepheid Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.
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Leave & Time Off Breadth — PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
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Healthcare Strength — Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
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Retirement Support — A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.
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What We Do
Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.
