Bring more to Life
Are you ready to accelerate your potential and make a real difference in life sciences, diagnostics and biotechnology?
At Genedata, one of Danaher’s 15+ operating companies, our work saves lives – and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where your voice and your unique perspective matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
The biopharmaceutical industry is undergoing a transformation, requiring advanced digitalization to adopt data- and artificial intelligence (AI)-driven approaches and develop innovative therapies quicker. Genedata’s market-leading enterprise software fuels this transformation by enabling leading biopharma, biotech, and contract research as well as contract development and manufacturing organizations worldwide to automate processes and leverage data analytics and AI, so they can deliver breakthrough therapies to patients faster. Join us and help scientists around the world accelerate the pace of biopharma research and development (R&D).
Learn about the Danaher Business System, the foundation that makes everything possible.
The Web & Digital Marketing Specialist manages website content, supports SEO optimisation, and translates digital performance data into clear reports to support a strong user experience and cross‑team marketing campaigns.
You will be working with cross‑functional teams, bringing energy, ideas, and a collaborative mindset to get great work done together. In a dynamic environment where priorities can shift, embracing variety, moving fast, and staying ready to contribute where needed.
This position reports to the Head of Digital Marketing located in Basel, Switzerland. We offer flexibility with a hybrid working model.
In this role, you will have the opportunity to:
Own website content updates and organization in the content management system (CMS).
Turn performance data into clear dashboards and actionable reports.
Strengthen search engine optimization (SEO) and monitor ongoing website health.
Support cross‑team campaign coordination from planning through launch.
Explore trends and audience behavior to sharpen our digital presence.
The essential requirements of the job include:
Website content management using a CMS (structure, publish, maintain).
Strong analytics/reporting skills; turn website and campaign data into clear performance reports.
User experience (UX) knowledge to improve usability and digital user journeys.
High attention to detail and quality assurance (QA) to ensure accurate, functional, on-brand digital content.
Experience with analytics/marketing tools (e.g., Google Analytics 4 (GA4), Google Tag Manager (GTM), Pardot, LinkedIn, Buffer, Hootsuite).
Bachelor’s in digital media/marketing (or related) plus 2+ years’ experience.
It would be a plus if you also possess:
Experience with customer relationship management (CRM) systems and marketing automation systems (e.g., Pardot, HubSpot, Salesforce).
Experience in running paid social or digital advertising campaigns (Google Ads, LinkedIn Campaign Manager)
Genedata, a Danaher operating company, offers a wide range of comprehensive, competitive benefits that enhance our employee’s lives. From healthcare program to paid time off, our benefits support life at and beyond work.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Skills Required
- Website content management using a CMS
- Strong analytics/reporting skills
- User experience knowledge
- High attention to detail and quality assurance
- Experience with analytics/marketing tools
- Bachelor's in digital media/marketing or related plus 2+ years' experience
Beckman Coulter Diagnostics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Beckman Coulter Diagnostics and has not been reviewed or approved by Beckman Coulter Diagnostics.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, vision, life and disability insurance, flexible spending accounts, and mental health support. Feedback suggests these offerings are a notable strength of the overall package.
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Leave & Time Off Breadth — Paid time off, paid holidays, sick days, and volunteer time are highlighted, with flexibility or remote arrangements available for some roles. Feedback suggests this breadth of time-off options contributes meaningfully to total rewards.
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Parental & Family Support — Paid parental leave is provided for birth, adoption, or foster placement with the ability to use time in flexible increments within the first year. Feedback suggests family-focused perks like adoption support add tangible value for caregivers.
Beckman Coulter Diagnostics Insights
What We Do
Beckman Coulter is committed to advancing healthcare for every person by applying the power of science, technology, and the passion and creativity of our teams to enhance the diagnostic laboratory’s role in improving healthcare outcomes. Our diagnostic systems are used in complex biomedical testing, and are found in hospitals, reference laboratories and physician office settings around the globe. Beckman Coulter offers a unique combination of people, processes and solutions designed to elevate the performance of clinical laboratories and healthcare networks. We do this by accelerating care with a menu that matters, bringing the benefit of automation to all, delivering greater insights through clinical informatics and unlocking hidden value through performance partnership. An operating company of Danaher Corporation since 2011, Beckman Coulter is headquartered in Brea, Calif., and has more than 11,000 global associates working diligently to make the world a healthier place.
