The Role
The Web Design Specialist designs digital marketing materials, creates user-focused designs, translates business goals into web solutions, collaborates with teams, and ensures brand consistency.
Summary Generated by Built In
The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design.
Key Responsibilities
- Design digital materials including websites, landing pages, microsites, email campaigns, and social media assets.
- Create user-centered, conversion-focused UX/UI designs for responsive web and marketing experiences.
- Translate business goals, audience insights, and marketing objectives into intuitive and engaging digital solutions.
- Apply conceptual thinking and design strategy to develop creative concepts based on user needs, market research, and technical constraints.
- Present design concepts, rationale, and solutions clearly to stakeholders and secure buy-in when required.
- Collaborate with designers, copywriters, project managers, and front-end developers to deliver cohesive digital experiences.
- Work within CMS environments (WordPress preferred) to design and support digital implementations.
- Assist with front-end development for small projects when necessary and collaborate closely with development teams.
- Design and test HTML email campaigns to ensure deliverability and cross-client compatibility.
- Maintain consistent brand standards across all digital touchpoints and create supporting style guides or brand guidelines when needed.
- Apply responsive design and accessibility (ADA) best practices across digital experiences.
- Manage creative workflows including file organization, version control, and design approval processes.
- Meet with internal stakeholders to gather requirements, clarify project goals, and deliver creative solutions within agreed timelines.
- Stay informed on emerging UX/UI, web, and digital marketing trends and propose process improvements to enhance team efficiency and asset adoption.
- Provide guidance and creative input to team members to foster strong collaboration and high-quality outcomes.
- Design print materials as needed to support broader marketing initiatives.
Skills, Knowledge and Expertise
- WordPress
- Pardot (preferred; similar tools acceptable, but Pardot experience is ideal)
- Unbounce (or similar landing page tools)
- Figma
- Adobe Creative Suite (especially Photoshop and Illustrator)
- HTML, CSS, JavaScript
- Familiarity with Adobe Workfront is a plus
- Canva knowledge is optional but nice to have
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
About
NightOwl Consulting was born from the desire for more! As prior clients of a BPO, we found ourselves struggling with support, understanding of our business industry, and the treatment of our global family… from this, NightOwl Consulting was born. Our mission is to connect companies with world-class talent with the overall vision to build a global family that aspires to reach its highest potential.
Skills Required
- Experience with WordPress
- Proficiency in Pardot (preferred)
- Knowledge of HTML, CSS, JavaScript
- Familiarity with Adobe Creative Suite
- Experience with Figma
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The Company
What We Do
NightOwl Consulting helps businesses and people realize new possibilities by connecting companies with world-class talent and building a global family that aspires to reach its highest potential.
