Web Campaign Manager

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
As the Website Campaign Manager, you are a data-obsessed, highly motivated and detail-oriented marketing expert who is passionate about creating best in class customer experience. You will be responsible for developing and executing effective B2B website campaigns to drive traffic, increase conversion rates, and enhance user experience for different segments across our business. You will collaborate and work with our integrated marketing team to develop website strategies and optimizations to support campaign and business goals. This role requires strong analytical skills, strategic thinking, and a passion for creating exceptional user experiences.

• Own the planning and development of data-driven integrated website campaigns that align with overall marketing strategies.
• Effectively collaborate with key marketing stakeholders such as integrated marketing, product marketing, Design Research, UX, Creative, Lifecycle, SEO, Demand Generation, and others to build best in-class web experiences and journeys.
• Investigate data to understand user journeys & identify opportunities for improvement
• Regularly report to cross-functional stakeholders on campaign performance, insights, and recommendations to optimize performance & own the follow-through of those recommendations.
• Identify and develop A/B testing and/or personalization strategies within campaigns to optimize campaign performance.
• Stay up-to-date with industry trends and best practices to ensure website campaigns are innovative and effective

• 8+ Years of Website Marketing or other relevant experience with a passion for creating best in class customer experiences and journeys.
• Demonstrated track record of creating and executing website strategies that align with overarching marketing objectives, consistently driving measurable success against defined goals.
• A data-driven marketer with comprehensive knowledge of the B2B funnel, expertise in web analytics (Google Analytics), proficiency in A/B and multivariate testing tools, and experience in content management systems (Wordpress is a plus)
• Excellent communication skills, someone who can communicate complex technical details to a non-technical audience.
• Team player, able to collaborate with Strategic, technical, creative, and business experts at all levels of the organization (including across remote locations)
• Proven success influencing peers and leaders, across marketing, creative, and engineering.
• A big thinker, someone who can brainstorm and develop out of the box ideas to drive success.
• Ability to move fast and balance multiple projects simultaneously
• Background in B2B marketing strategies

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$124,000 - $186,000 USD

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.