Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.
As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.
We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.
If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.
Let’s build what’s next, together.
What this role is all about
This is the pipeline engine. As Web & Growth Director, you own the commercial output of Infobip’s marketing function more directly than almost anyone. You will own infobip.com end-to-end, drive growth across paid, SEO, and experimentation, and lead ABM and digital programs—and every decision you make will be evaluated against one question: did it move pipeline?
This seat sits on the Marketing Leadership Team. You will work across a global matrix—aligning with regional marketing teams to ensure growth strategy is consistent and executable in every market—and you will work closely with Sales and SDR to ensure lead flow and pipeline creation are always moving in the right direction.
Infobip is a global CPaaS and customer communications platform with strong product depth and a growing enterprise motion. Marketing has been redesigned to run a tighter, more commercially accountable leadership team—and Demand Generation is the seat with the most direct line to revenue.
What you’ll do
Own infobip.com as a revenue channel—global web strategy, information architecture, UX direction, page performance, CRO, and the full web roadmap.
Set the investment thesis and media mix across paid search, paid social, programmatic, SEO, and growth experimentation—holding CAC and running experiments that compound over time.
Define and execute ABM programs across enterprise and mid-market segments, owning the technology stack and partnering closely with Sales.
Partner with regional Heads of Marketing to ensure demand generation strategy translates into effective, locally executed programs across all markets.
Partner closely with Sales and SDR to align lead flow, improve lead quality, and optimize the full customer journey.
Lead multi-discipline teams spanning web, growth, and paid—providing the permanent, senior leadership this function needs.
Shape how Infobip competes in key markets with a focus on measurable business outcomes.
What makes you a strong fit
Extensive experience in B2B demand generation, including leadership at Director level or equivalent.
Proven experience owning and driving demand generation strategy with clear commercial accountability.
Deep expertise in paid media (search, social, and programmatic), SEO, and growth experimentation, including management of significant media investments.
Experience leading a B2B website as a strategic growth channel, including web strategy, information architecture, CRO, and roadmap planning.
Experience leading enterprise ABM programs in close partnership with Sales.
Comfortable operating in a global matrix organization, partnering with regional marketing, Sales, and SDR teams.
Experience leading cross-functional teams through organizational change and transformation.
Nice-to-have qualifications:
B2B SaaS or technology platform background, ideally CPaaS, communications, or an adjacent sector.
Hands-on familiarity with MarTech: Marketo or HubSpot, Salesforce, and intent data platforms such as 6sense or Demandbase.
Experience working with regional marketing teams on campaign execution at global scale.
Diversity drives connection
Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.
No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.
Read more about our hiring process.
Please be aware that Infobip processes job applications only through our official platform Workday. Applications submitted via other third-party platforms are not reviewed or processed by Infobip. #LI-DG1Skills Required
- Extensive experience in B2B demand generation with Director-level leadership or equivalent.
- Proven experience owning and driving demand generation strategy with commercial accountability.
- Deep expertise in paid media (search, social, programmatic), SEO, and growth experimentation including managing significant media investments.
- Experience leading a B2B website as a strategic growth channel (web strategy, information architecture, CRO, roadmap).
- Experience defining and executing enterprise ABM programs in partnership with Sales.
- Comfortable operating in a global matrix organization and partnering with regional marketing, Sales, and SDR teams.
- Experience leading cross-functional teams through organizational change and transformation.
- B2B SaaS or technology platform background (CPaaS or adjacent).
- Hands-on familiarity with MarTech such as Marketo or HubSpot, Salesforce, and intent data platforms (6sense, Demandbase).
- Experience working with regional marketing teams on campaign execution at global scale.
Infobip Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Infobip and has not been reviewed or approved by Infobip.
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Fair & Transparent Compensation — Pay is positioned as aligned to experience and industry standards, supported by regular compensation reviews and a stated equal-pay approach. Clear salary ranges are presented for certain roles, improving comparability for candidates.
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Equity Value & Accessibility — Equity participation is positioned as broadly available through an employee share ownership plan with eligibility from day one. Company-wide enrollment signals that ownership is intended to be a standard component of total rewards rather than a niche perk.
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Leave & Time Off Breadth — Time off is portrayed as relatively robust, including sizable vacation, sick time, holidays, and additional leave tied to life events. Extra paid time such as volunteering and recognition days adds breadth beyond baseline PTO.
Infobip Insights
What We Do
HIRING NOW! Infobip helps businesses build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. We work with large organizations, including seven of the world’s 10 biggest brands, across sales and marketing, operations, human resources, IT and security, and customer service. Our mobile engagement solutions help optimize operational functions, enhance internal and external communications, improve customer experiences, reduce support costs, generate new revenue, and gain a competitive advantage. Whether two-factor authentication for high-tech retailers, emergency alerts for global giants, or mobile-giving solutions for large charities, Infobip offers the scale, service flexibility, reliability, and heritage to provide interactive solutions for today and in the future. Companies choose Infobip for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity.
Why Work With Us
We work with some of the biggest enterprises in the world to make their customers’ lives better. But we’re small enough that every person counts. We’ve got a passion for our technology to rival any start-up. Our people are the best and most professional in the world. But we’re a suits-and-bureaucracy free zone.
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