Web Analytics Engineer

Reposted 14 Hours Ago
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São Paulo
Hybrid
Mid level
AdTech • Big Data • Digital Media • Marketing Tech
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social.
The Role
As a Web Analytics Engineer, you will optimize performance through data insights, manage ad operations, troubleshoot technical issues, and collaborate with teams.
Summary Generated by Built In

Realize your potential by joining the leading performance-driven advertising company!  

As a Bid Ops Optimization Engineer working on the Publisher Professional Services team in São Paulo, you will be responsible to proactively identifying optimization opportunities via complex data sets, conducting configurations necessary to improve performance, managing support/ break fix escalations, and working closely with Account Managers, RnD and Product to scale and support activity.

Note: Internally this role will be call Bid Ops Optimization Engineer

To thrive in this role, you'll need:

  • 3+ years of experience in a sales engineering, 3rd level support, technical account management or similar role
  • Strong SQL skills — ability to write queries, analyze large datasets, and translate results into actionable optimization strategies
  • Solid understanding of web technologies including JSON, HTML, CSS, and JavaScript (ability to read/debug, not heavy coding)
  • Proven ability to design and analyze A/B tests to measure performance impact and support decision-making
  • Strong problem-solving skills with the ability to proactively investigate header bidding or integration issues using data, logs, and API responses
  • Excellent written and verbal English communication skills, with the ability to present complex technical insights clearly to non-technical stakeholders

Nice to haves include:

  • Experience with the ecosystem of ad networks, DSPs, and ad serving platforms
  • Experience with BI tools for data visualization (e.g., Looker, Tableau, Power BI)
  • Background or experience in UX or publisher monetization workflows
  • Direct client-facing experience in a technical advisory role
  • Hands-on experience with Google Tag Manager, Google Analytics (GA4), or similar tools used in tag/pixel management and tracking

How you’ll make an impact:

As a Bid Ops Optimization Engineer, you’ll bring value by:

  • Analyzing large, complex auction datasets using SQL and internal reporting tools, identifying optimization opportunities and providing data-driven recommendations to improve our publishers' performance. 
  • Designing and executing structured A/B tests, and presenting clear insights and uplift analyses to internal and external stakeholders 
  • Implementing optimizations and troubleshooting configurations, ensuring accurate tag firing, pixel tracking, and smooth integration with publisher systems.
  • Acting as the technical specialist for Yahoo, working closely with global team members, including dedicated Account Managers, Product and RnD teams to ensure long-term success.
  • Collaborating with Product on the rollout of new features and providing feedback informed by testing and data analysis.
  • Investigating technical issues proactively, including reviewing auction logs, API responses, and front-end code (HTML, CSS, JavaScript), to resolve anomalies and ensure performance accuracy.
  • Contributing to team best practices for troubleshooting and optimization approaches, with a focus on scalable, proactive solutions

Why Taboola?

If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

  • Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.
  • Well-being: Taboola São Paulo offers a generous benefit package including health insurance.
  • Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
  • Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

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Top Skills

CSS
HTML
JavaScript
JSON
SQL

What the Team is Saying

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The Company
HQ: New York, NY
1,900 Employees
Year Founded: 2006

What We Do

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Why Work With Us

Taboola is the best of both worlds: We're an established public company but operate like a startup! You're encouraged to express opinions and challenge the status quo. Employees constantly come together to support each other's wins, from leadership development programs and wellness offerings to catered lunches and celebratory diversity events.

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Taboola Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Taboola offers team members flexibility, we offer the ability to work remotely two days a week, a flexible time off policy (no need to accrue days off and no cap on how many vacation days you can take) & a very generous paid family leave policy!

Typical time on-site: 3 days a week
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