Web Analytics and Optimization Manager | Location: Bengaluru

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

Experience: 9+ years  

Broadridge is a global financial technology leader, providing technology-driven solutions that power investing, corporate governance, and communications. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

Our open, diverse, and fun culture is our strongest asset, and we’ll look to you to add to it. We’re all high performers at the forefront of Fintech, so we are constantly learning, experimenting, and teaching, together.

Web Analytics and Optimization Manager

We are seeking a skilled Web Analytics and Optimization Manager to join our Marketing Technology and Operations team, Experience 9+ years . In this role, you will be responsible for managing the measurement, analysis, and optimization of our digital assets to maximize engagement, drive conversions, and improve overall website performance. You will partner closely with marketing, web strategy, design, and development teams to translate data into actionable insights and impactful website enhancements.

Key Responsibilities:

Data Tracking & Tagging: Oversee tagging and tracking accuracy using analytics platforms (Google Analytics, GA4, Adobe Analytics, etc.), tag management systems (e.g., Google Tag Manager), and pixel implementations and provide improvement recommendations.

Reporting & Insights: Analyze digital performance data, prepare regular dashboards, and communicate actionable insights for continuous improvement. Assist with ad-hoc reporting requests by building explorations and reports in GA4

Optimization Initiatives: Manage A/B and multivariate testing programs. Build test plans for A/B testing, multivariate testing, segment-based targeting, behavioral targeting and personalization. Use JavaScript and jQuery for custom tagging, data layer manipulation, and supporting website experiments.

User Journey Analysis: Conduct funnel analyses, heat mapping, user flow, and behavioral studies to identify drop-offs and friction points.

Collaboration: Advise designers, developers, and marketers on data-driven optimization recommendations, supporting new campaigns and website updates. Work alongside development teams to diagnose and troubleshoot technical issues, ensure proper content display, and properly manipulate JavaScript, HTML and CSS. Collaborate with various business stakeholders in scoping out analytics implementations for new initiatives

Attribution Modeling: Guide the business in understanding digital attribution, channel performance, and multi-touch journey contributions.

Tool Ownership: Maintain and optimize web analytics tech stack, recommending new tools or approaches as necessary.

Compliance: Ensure data collection and processing adhere to privacy regulations (GDPR, CCPA, etc.).

Required Skills:

• Google Analytics implementation experience across the lifecycle.
• Solid understanding of web analytics tools such as Google Analytics or Adobe Analytics.
• The candidate should be very well versed with Google Tag Manger or an equivalent tag management solution
• Thorough knowledge of reporting console and admin console
• Hands-on experience with one or more debugging tools like Charles, Chrome Debugger, or an equivalent solution
• Hands-on experience implementing marketing automation platforms and forms (e.g., Pardot, Eloqua, Hubspot) with websites
• Hands-on experience in implementing and maintaining 3rd party or tracking pixels such as Google gTag, Facebook Pixel, Linked Insight tags, etc.
• Excellent JavaScript experience in coding and troubleshooting the analytics implementation on a given site.
• Solid understanding of website and campaign optimization, including A/B, multivariate testing
• Generate optimization plans based on business and customer goals, analytics and best practices.
• Experience with testing and optimization tools (e.g., Adobe Test & Target, Optimizely)
• Experience in building Solution Design Reference (SDR) documents based on requirements from stakeholders
• Be able to convert SDR to exact JS code to be added on page or user actions on page
• Strong written and spoken communication skills with the ability to efficiently translate business to technical requirements, and educate stakeholders on best practices and results
• Ability to manage stakeholders, prioritize requests and organize a roadmap for the backlog of requests

• Critical thinker who strives to improve the analytics and optimization program
• Proactive attitude to determine areas for improvement and the ability to influence change across different stakeholders
• Familiarity with the dependencies between a content management system (CMS)  and reporting tools, including data warehousing platforms (e.g., Redshift, BigQuery, or Snowflake is a plus)

We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.