Web Analyst – Web Data and Analytics

Best Egg, now part of Barclays, is a market-leading, tech-enabled financial platform helping people build financial confidence through innovative lending solutions and financial health tools. As a Barclays company, we combine the agility and customer focus of a fintech with the global reach, stability, and purpose of a leading financial institution—working together to create a better financial future for our customers and communities.

At Best Egg, you’ll find a culture grounded in our core values—putting people first, creating clarity, delivering with excellence —enhanced by Barclays’ commitment to integrity, inclusion, and long-term impact. Together, we empower our colleagues to challenge, innovate, and take ownership while making a meaningful difference in people’s financial lives.

With the strength of Barclays behind us, we offer expanded opportunities for growth, development, and career mobility across a global organization—while continuing to build the products and experiences that make Best Egg unique.

We’re looking for collaborative, curious problem-solvers who are excited to make an impact and grow with us.

We’re proud to be an equal opportunity employer committed to building a diverse and inclusive team.

Duties and Responsibilities

• Build, analyze, and vocalize insights for Best Egg’s customer journeys across channels, products, and experiences.
• Create visualizations around various customer experiences across a variety of funnels, including where users convert, drop-off, and pain points in the customer journey.
• Build reports and dashboards for both ad-hoc questions/scenarios, as well as overarching business objectives, product measurement, and strategy.
• Tagging work within Segment to connect new destinations and enhance the capabilities of 1st and 3rd party data.
• Creation, maintenance, and ongoing efforts to build web data and analytics funnel reports in Mode to enhance the 360* view of the customer.
• Support the key stakeholder group key OKRs and directive project efforts, such as Marketing, Product, Data Science, Credit, Engineering, and Autonomous Systems.
• Measure, analyze, interpret and vocalize A/B testing efforts’ results by helping to analyze the successes, failures and overall performance of various funnel experiments.
• Help establish, build and report on marketing attribution, conversion, and LTV.
• Familiarize themselves and become experts in analytics tools like Tealium, FullStory, Amplitude, Mode, Snowflake, and more.
• Work with the Director of Digital Analytics to build and expand the Analytics Center of Excellence.
• Help establish analytics best-practices, including but not limited to analytics schema and taxonomy, governance, and audit and debugging processes
• Liaise with a stakeholders from a variety of groups to help determine reporting metrics and KPI benchmarks for new product feature rollouts, funnel success metrics, and overall conversion and marketing KPIs

Qualifications

• 3-5 years of experience working with web analytics.
• Bachelor’s degree in Business Intelligence, Marketing Analytics, Statistics, Mathematics, or other quantitative major required; Master’s degree is a plus
• Some expertise and working knowledge of tag management (Tealium, GTM, Segment) is preferred but not required
• Basic, working knowledge of digital analytics tools such as Amplitude, Fullstory, Mixpanel, Google Analytics, Adobe Analytics, Heap, etc.
• Background or exposure to BI tools like Mode, Looker, Tableau, etc.
• Technical background – we are a technical team and Company and some level of technical background is highly desired
• SQL skills strongly preferred but not required
• Experience with BI and reporting tool such as Power BI, Tableau, Data Studio, etc. preferred but not required
• Team-first mentality, with an eagerness and willingness to help continue driving growth, as well as fixing problems
• Not afraid to make mistakes (we don’t punish for mistakes, we grow from them!)
• Ability to work effectively independently and as a team member
• Excellent written and verbal communication skills