The Role
Leads the television sales department by managing revenue and expense budgets, maximizing local, national, electronic, and non-traditional sales, controlling inventory and rates, and reviewing traffic orders. Supervises and develops account executives and support staff, conducts performance reviews, supports recruitment, manages client and national representative relationships, and coordinates promotions, campaigns, and commercial production. Requires strong leadership, negotiation, forecasting, analytical, organizational, and deadline-management skills.
Summary Generated by Built In
JOB TITLE: WDEF-TV General Sales Manager
DEPARTMENT: Sales
REPORTS TO: General Manager
EDUCATION: Bachelor’s degree in marketing, business, advertising, sales, or related field.
Related experience will be evaluated and could be substituted.
EXPERIENCE: Minimum five years of media sales and managerial experience.
RESPONSIBILITIES:
ABILITIES/SKILLS:
OTHER INFORMATION:
We utilize DMV and criminal background checks as a condition of employment.
Please email your resume to [email protected]
It is the policy of WDEF-TV that employment should be based on merit, qualification, and competence.
Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability. We encourage women and minorities to apply.
DEPARTMENT: Sales
REPORTS TO: General Manager
EDUCATION: Bachelor’s degree in marketing, business, advertising, sales, or related field.
Related experience will be evaluated and could be substituted.
EXPERIENCE: Minimum five years of media sales and managerial experience.
RESPONSIBILITIES:
- Responsible for establishing departmental revenue and expense budgets and working within those parameters.
- Responsible for maximizing all sales revenue (local, national, electronic media, non-traditional).
- Responsible for daily review and control of inventory.
- Responsible for evaluating and adjusting rates weekly or as needed.
- Review and approve all traffic orders to ensure accuracy and rate integrity.
- Weekly sales meeting.
- Weekly performance review of each AE (1-on-1s).
- Responsible for corporate weekly reports.
- Attaining monthly, quarterly, and yearly budgets.
- Creating sales promotions, campaigns, and events.
- Direct and assist LSM and DSM in the training, supervising existing staff, and in recruitment of salespeople.
- Supervision of sales support staff.
- Knowledge of traffic system and comScore ratings.
- Work directly with local and regional accounts and the station’s national rep firm.
- Work closely with Marketing Coordinator/Creative Services to execute sales promotions and commercial production.
- Perform other duties as assigned.
ABILITIES/SKILLS:
- Strong organizational, managerial, leadership, negotiation, forecasting & analytical skills.
- Strong computer skills.
- Ability to effectively interact with peers, colleagues, outside counsel, consultants, and staff.
- Ability to work within prescribed policy while maintaining flexibility.
- Ability to follow detailed instructions.
- Ability to meet a daily deadline.
- Available to work irregular hours and the occasional weekend.
- Demonstrate efficient time management and work habits.
- Good attendance record; Timely.
- Ability to direct work and gain the cooperation of others.
- Ability to organize work and job procedures.
- Capability to perform under emotional stress.
- Access to daily use of personal vehicle transportation and a current driver’s license.
- Positive demeanor and unrelenting patience.
- Ability to motivate others and bring individuals together as a team.
OTHER INFORMATION:
We utilize DMV and criminal background checks as a condition of employment.
Please email your resume to [email protected]
It is the policy of WDEF-TV that employment should be based on merit, qualification, and competence.
Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability. We encourage women and minorities to apply.
Skills Required
- Bachelor's degree in marketing, business, advertising, sales, or a related field; related experience may substitute.
- Minimum five years of media sales and managerial experience.
- Current driver's license and access to daily personal vehicle transportation.
- Ability to work irregular hours and occasional weekends.
- Successful DMV and criminal background checks.
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The Company
What We Do
WDEF–TV, channel 12, is the CBS affiliate television station for Chattanooga and the Tennessee Valley. The station, whose call letters came from its former AM and FM sister stations, is owned by Morris Multimedia. Its studios are located on Broad Street in Chattanooga, while its transmitter is located in nearby Signal Mountain. On cable, WDEF-TV is carried on Comcast channel 13, and on EPB Fiber Optics channels 12 and 312 in the Chattanooga area. Syndicated programming on WDEF includes: Judge Judy, The Insider, and The Andy Griffith Show.
