VP of Strategy

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

The VP of Strategy defines and leads the strategic vision for assigned verticals, translating market, client, competitive, and economic insights into actionable strategies that accelerate revenue growth, improve profitability, and strengthen Vericast’s market position. This role leads, develops, and aligns a team of Strategists responsible for partnering with Sales and clients to identify business needs, shape differentiated solutions, and advance high-value opportunities. Serving as a strategic advisor to senior leadership, the VP influences enterprise go-to-market priorities, identifies emerging growth opportunities, and ensures the strategist team delivers consistent, measurable business outcomes.

KEY DUTIES/RESPONSIBILITIES

• Vertical Strategy and Enterprise Alignment: Define and execute the strategic vision for assigned verticals, aligning long- and short-term priorities with enterprise objectives and integrated go-to-market plans that drive revenue and profitability. (25%)
• Strategist Team Leadership and Development: Lead, coach, and develop the team of Strategists; establish clear priorities, performance expectations, operating standards, and career pathways; optimize team capacity and assignments; and build a strong pipeline of strategy talent through workforce and succession planning. (25%)
• Client and Sales Strategy: Guide the strategist team in consulting with Sales, clients, and internal partners to identify business objectives, develop insight-led strategies, shape differentiated solutions, and advance high-value opportunities through the sales pipeline. (20%)
• Growth Opportunity Identification: Use market research, analytics, industry trends, competitive intelligence, and client insights to identify, prioritize, and scale new business opportunities, partnerships, and emerging growth channels. (15%)
• Cross-Functional Influence and Execution: Partner with Sales, Marketing, Product, Analytics, Finance, and Operations to align resources, remove barriers, and ensure coordinated execution of vertical strategies and client solutions.  (10%)
• Performance and Thought Leadership: Establish and monitor measures for strategist effectiveness, pipeline contribution, revenue growth, and return on investment; provide strategic recommendations to senior leadership and represent Vericast as a vertical and client strategy thought leader. (5%)

EDUCATION

• Bachelor’s degree in marketing, business, finance, or a related field required; master’s degree preferred.

EXPERIENCE

• 15+ years of progressive experience in vertical strategy, client strategy, marketing, sales strategy, or related leadership roles.
• Demonstrated experience building, leading, and developing high-performing strategist or consultative teams.
• Proven success translating market and client insights into growth strategies, revenue opportunities, and measurable business outcomes.
• Experience in financial services and data-driven marketing solutions preferred.

KNOWLEDGE/SKILLS/ABILITIES

• Strategic leadership, organizational design, talent development, and succession planning capabilities.
• Deep understanding of vertical, client, and go-to-market strategy, including market research, competitive intelligence, and data analytics.
• Ability to convert complex insights into clear business recommendations, differentiated client strategies, and executable growth plans.
• Executive-level communication, presentation, influence, and relationship-building skills.
• Strong results orientation with the ability to lead through change, ambiguity, and a highly matrixed environment.

EQUIPMENT/SOFTWARE UTILIZED

• Advanced marketing analytics and data visualization tools, CRM and client management platforms, financial planning and reporting tools, and Microsoft Office and collaboration applications.

COMMUNICATION AND CONTACTS

• Regular interaction with senior leadership to influence strategy, align priorities, and present performance and growth recommendations.
• Direct leadership of the Strategist team, including ongoing direction, coaching, development, and performance feedback.
• Frequent collaboration with Sales, Marketing, Product, Analytics, Finance, and Operations leaders.
• Direct engagement with key clients, strategic partners, and external industry stakeholders.

DECISION MAKING

Exercises broad decision-making authority over vertical and client strategy, including prioritization of growth initiatives, allocation of strategist resources, team structure, client focus areas, and strategic recommendations.

Makes data-driven decisions based on market conditions, client insights, pipeline potential, and financial performance; accountable for decisions that affect team effectiveness, revenue growth, profitability, and long-term market positioning.

Salary range: $200,000 - $225,000 Annually 

Position is eligible for a sales incentive/commission program

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Applications will be accepted through November 6, 2026, after which the posting will be closed and no longer available for submissions.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

WHAT WE BELIEVE

At Vericast, we believe what’s good for people is good for business. Everything we do starts from a place of purpose to drive meaningful impact for our clients, our people and our communities.

We’ve cultivated a culture of collaboration, a heritage of innovation and a focus on workplace flexibility. Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow and thrive.

Together, let’s advance performance for all.

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity Employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf