Jobs at Vericast

Own and lead the full product lifecycle for digital channel offerings (programmatic, paid search, paid social, hyperlocal). Drive strategy, roadmaps, P&L, pricing models, go-to-market, partner relationships, and cross-functional delivery. Use AI tools for analytics and product planning, ensure compliance for regulated clients, and support sales enablement and capability launches.

Lead day-to-day execution for a product portfolio: coordinate engineering, data, operations and vendors; refine backlog and write user stories; apply AI tools to accelerate requirements, analysis and reporting; support financial analysis, roadmap planning, go-to-market activities, and idea evaluation in partnership with the Product Director.

Lead omni-channel activation and optimization of performance marketing programs across programmatic, paid search, and paid social. Manage and develop a team of media specialists, ensure campaign execution and QA, drive optimization and budget allocation, partner with product, analytics, and client teams, and translate results into actionable insights. Leverage AI and automation to improve planning, reporting, and performance.

Manage a territory of 10-15 financial institution clients to retain and grow accounts through consultative selling, upsell/cross-sell, renewals, pipeline management, proposals, negotiations, and cross-functional collaboration. Maintain CRM, forecasts, and deliver quarterly in-person business reviews.

Lead marketing and digital analytics for financial institutions: analyze large datasets, build attribution and customer journey models, optimize campaigns via A/B testing, create executive dashboards and automated reports, and partner cross-functionally to improve customer experiences and marketing ROI.

Hands-on Cloud Engineer to design, build, operate, and troubleshoot Microsoft Azure and Microsoft 365 platforms. Responsibilities include Azure infrastructure and AVD operations, identity and access management with Entra ID, M365/Exchange Online support, infrastructure-as-code (Terraform/Bicep/ARM), Copilot enablement, and cross-functional escalation and remediation.

Lead enterprise sales into banks and credit unions, owning revenue targets through account growth, retention and new business. Manage strategic accounts, run executive-level engagements, drive consultative sales from discovery to close, leverage data and analytics to position integrated marketing and digital solutions, and partner cross-functionally to deliver client solutions.

Owns product portfolio P&L and manages end-to-end product lifecycle: strategy, planning, cross-functional project leadership, financial modeling, go-to-market, roadmapping, and regulatory/compliance coordination. Uses AI tools daily to accelerate product definition and delivery.

Carry quota for Major & Strategic financial institution accounts, develop account plans, prospect and close integrated marketing and payments solutions, manage complex $250K–$500K sales cycles, partner with internal SMEs to deliver proposals and projects, and travel to meet clients (≈50%).