The Role
Senior growth marketing leader to drive D2C customer acquisition and retention for a high-growth company. Lead performance media, paid search, direct response, lifecycle marketing (email/SMS/telemarketing), and creative (video, long/short form copy, testimonials). Collaborate with sales (SDR/BDR), operations, events, product/coaching, and analytics to scale revenue and transform customer journey. Hands-on, strategic leader based near South Austin, TX with proven history of scaling businesses from ~$20–30M into substantially larger revenue bands.
Summary Generated by Built In
$20MM-$30MM Revenue, high growth company, Marketing Director, customer acquisition and retention job opening, based residing within 30-60 minutes from the Downtown / South Austin, Texas area. VP Marketing, Head of Marketing or Senior Directors welcome to apply. Live events, online training courses, eLearning, SaaS, coaching services with expertise in teaching individual entrepreneurs and small business owners and investors. We invite candidates who have been responsible for the D2C growth of similar companies at least once, if not multiple times before, within the $30MM-$80MM+ revenue range.
You will have expertise in the D2C top of online sales funnel, customer / client acquisition strategies and tactics that produced the exponential growth from performance media, paid search, direct response advertising and marketing, and retention, lifecycle, email, SMS, telemarketing, with video, short, long form sales copy, story telling, benefit selling, and testimonials that convert to excellent ROI and ROAS, with the support of SDR, BDRs.
While affiliates, partnerships, and word of mouth referrals are still important, using direct to customer tactics, from a small yet brilliant internal marketing and sales team, through your hands on leadership, both the brand awareness will be more sustainably developed in a compliant way, in addition to directly sourced leads who become satisfied clients.
You will also understand all the touch points in the entire customer journey and make a major contribution to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support and success.
If you can answer yes, please apply:
- Have you worked as a full-time employee in a senior marketing role, at 2 companies for 3-5+ years each or at least one?
- Did any of those companies profitably double and double again sales revenue in a few years each time? Eg, approximately $20MM-30MM to $50MM or $70MM or higher?
- Did you successfully target individuals? Experienced entrepreneurs and first time business owners, to part with $2K-$40K+ per event or annual mastermind / masterclass membership with 1-2-1 coaching, 1-2-Many online training courses and live events?
- You are ideally looking for an opportunity that will keep you inspired and motivated potentially for the next several years rather than a short stop gap or stepping stone to something else in the near future
Please apply and for those meeting the BluZinc A-Player Criteria, Jonathan Pearson will be in touch exclusively on behalf of this client to discuss them further and ask about your experienced, needs and aspirations. This is a confidential search by BluZinc.
Skills Required
- Reside within 30-60 minutes of Downtown / South Austin, Texas
- Experience as a full-time senior marketing leader (VP/Head/Senior Director) at least once; preferably at two companies for 3-5+ years each
- Proven responsibility for D2C growth at similar companies, ideally within the $30M-$80M+ revenue range
- Track record of profitably doubling sales (e.g., $20M-30M to $50M+ or $70M+)
- Expertise in customer acquisition and top-of-funnel D2C tactics including performance media, paid search, and direct response advertising
- Experience with retention and lifecycle marketing including email, SMS, telemarketing, and campaign strategies that deliver strong ROAS
- Proficiency in using video, short and long form sales copy, storytelling, benefit selling and testimonial-driven creative
- Experience selling high-ticket products/services to individuals (entrepreneurs, business owners) at $2K-$40K+ price points (events, masterminds, coaching)
- Hands-on leadership of a small internal marketing and sales team including coordination with SDRs/BDRs
- Ability to understand and optimize the entire customer journey and influence operations, coaching/training, events, technology, data/analytics, sales, and customer success
- Interest in a long-term opportunity rather than a short-term stopgap
- Experience with affiliate/partnership channels (useful but not the primary focus)
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
BluZinc is a transformational growth consultancy powered by expert people. Founded in 2015, it supports organizations through people strategy, executive recruitment, senior appointments, interim management, and advisory consulting. The firm serves clients across wellness, fitness, fashion, food and beverage, health, supplements, fintech, training, coaching, eLearning, SaaS, and BPO customer services, helping them scale their organizations and leadership capabilities for sustainable growth.
