VP, Search Engine Optimization (SEO)

VP, Search Engine Optimization (SEO)

Position Summary

The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.

Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking a senior level SEO specialist to join our team. The SEO Specialist will own the execution roadmap for the company’s organic growth, across Cards, Retail Banking, Lending, Investing and Wealth management strategy. This is an exciting opportunity for a seasoned professional in SEO space to drive forward the organic growth of Citi and take the business into the future amidst the rise of Gen AI and a continuously evolving search.

Responsibilities

• Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.

• Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset.

• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO.

• Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.

• Optimize existing website content for search engines, including title tags, meta descriptions, and headers.

• Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.

• Build SEO reports and dashboards that will be shared across the organization.

• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.

• Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.

• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.

• Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line.

• Provide thought leadership as it relates to the growth of SEO at Citi.

• Maintain a close partnership and high level of synergy with Product, Technology, Operations, and Legal partners among others to progress overall objectives.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6+ years of proven SEO experience in optimizing technically complex websites across Financial services, eCommerce companies.

• Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.

• Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.

• Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.

• Understanding of search engines, spiders, and ranking criteria.

• Excellent PowerPoint and presentation skills.

• Strong organizational and project management skills, with the ability to multitask and prioritize effectively.

• Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.

• Comfortable working in a small, lean team that requires active participation and high productivity.

• Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.

Education

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

Apr 03, 2025

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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