VP Sales Retail NA

Position Title: VP Sales Retail NA
Position Type: Regular - Full-Time
Requisition ID: 41177
SUMMARY:
As a strong, commercially oriented consumer goods executive, this individual will be tasked with leading the organization through its next stage of growth and development in a dynamic and competitive business environment.
The successful applicant will be an inspirational leader responsible for the strategic direction and overall performance, development, and execution of all Sales & Marketing Retail strategies. The incumbent will oversee all sales activities associated with the retail channel, establish key relationships with senior stakeholders, and serve as the face of the brand at the national level within retail organizations.
The mandate will be achieved by delivering strategic thought and vision to drive a compelling brand message that resonates with key customers and captures market share.
RESPONSIBILITIES:

• Manage volume and gross profit per the annual AOC for both Potatoes and Prepared Foods.
• Participate in the annual budget building process to provide sound recommendations for volume, trade, new items, packaging, logistics, marketing, etc.
• Responsible for strategic sales action plan for the U.S. Retail business
• Lead brokers and McCain Sales Managers to drive results at all customers - participate in all important customer meetings and decisions.
• Pro-actively recommend new programs/products/packages to build profitable business at assigned (and emerging) customers.
• Effectively negotiate programs that provide win-win-win results for McCain, our Customers, and our Brokers.
• Responsible for negotiation and renewal of our contracts at terms favorable to McCain Foods (including Private Label RFP's & operational considerations).
• Work closely and effectively with appropriate McCain departments (marketing, packaging, customer service, demand planning, etc.) to drive the overall opportunities.
• Develop strong working relationships with customers in all key functional departments - executives, category management, space management, finance, marketing, logistics, etc.
• Develop strong working relationships with broker personnel in all key functional departments - executives, business managers, account managers, retail managers, space management, marketing, administration, etc.
• Manage national trade budget, maintaining accurate trade planning templates and G&A expenses within budget.
• Provide monthly volume forecasts and work with appropriate personnel in demand planning to manage company inventories.
• Utilize syndicated data (IRI) to create fact based selling solutions for customers
• Reports to President, McCain Foods USA

EXPERIENCE:

• 10+ years in consumer product goods sales and management experience
• Broker and category management experience required.
• The successful candidate will have customer business development, trade budget management, sales analysis, and annual business planning experience.
• Proven ability to influence both internally and externally at all levels. Individual must have a credible and authentic presence with the customer and internally
• Leadership ability to create vision for change and translate vision to action
• Very strong cross-functional/interpersonal skills in relationship, negotiating and communication at all levels of an organization
• The successful candidate will also have the proven ability to lead a department
• Demonstrate a strong balance of thinking strategically but also taking timely decisions to drive performance and results
• Hands-on direct management of internal sales, distributor and broker networks
• Ability to determine category dynamics relative to performance within Retail and/or customer perception of the category
• Strong strategic and influencing skills with a track record of building challenging customer relationships
• Solid executive presence with an ability to quickly establish credibility with the senior leadership team
• Success in delivering an integrated strategy which aligns sales and operations
• This position requires domestic (US and Canada) and some global travel
• Location for employment: this role needs to be located in Toronto (McCain Corporate office)

Compensation Package:

• Toronto: $280,000 - $315,000 CAD annually + bonus eligibility + Long-Term Incentive eligibility
  ** Please note compensation may vary based on experience and background

Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Sales
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)