Commercial AI Digital Transform Lead

Position Title: Commercial AI Digital Transform Lead
Position Type: Regular - Full-Time
Requisition ID: 39387
At McCain, we believe in meaningful technology - using digital technology not just for innovation, but to make a difference globally. Join a team where innovation drives purpose and technology shapes the future. This is your chance to develop sought-after expertise, work on exciting, high-impact projects, and create solutions that truly make a difference. If you're ready to push boundaries, tackle purposeful challenges, and build a career that matters, we want you on our team.
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
We are seeking an experienced Commercial AI Digital Transformation lead to play a pivotal role in our AI-First Marketing Transformation program. This is a unique opportunity to drive AI transformation in a Marketing context with hands-on technology product leadership in a global organization.
In Partnership with the Marketing Director, this role will identify and accelerate adoption of AI tools, embed new ways of working and enable effectiveness and efficiencies across core marketing activities
The successful candidate will have demonstrated success delivering technology-driven marketing initiatives in a global B2B organization. They will engage with marketing, data & AI, and engineering teams to identify opportunities for AI enablement, provide hands-on support for pilots and scaled deployments, and establish best practices for AI adoption.
You will be embedded within the Global Technology Organization while maintaining a strong dotted-line relationship to the Marketing Director. Core activities include:

• Lead the product management and accelerate adoption of Generative AI tools and capabilities in Marketing by facilitating product deployment with Data, AI and Engineering teams Identify, prioritize, and enable AI opportunities across marketing workflows -such as content ideation to asset production, market research, campaign optimization, and reporting.
• Partner with Global and Regional Marketing and Technology teams to ensure adoption supports brand equity, growth, and innovation goals and AI tools meets security, compliance, and data and AI governance standards.
• Support hands-on testing, piloting, and scaling of AI tools, ensuring smooth onboarding and training for marketing teams.
• Monitor emerging AI trends, vendor capabilities, and regulatory developments to inform McCain's marketing AI strategy.

What you'll be doing.

• Product Management & Road mapping
• Define and own the product vision, roadmap, and backlog aligned with AI-first transformation goals.
• Prioritize features and capabilities in collaboration with marketing, data & AI engineering, data science, and technology stakeholders.
• Ensure integration and interoperability across the Martech stack (CDP, CRM, Marketing Automation, AdTech, Analytics, AI tools).
• Stakeholder Engagement
• Manage stakeholder expectations, communicate product progress, and evangelize Martech capabilities across the enterprise.
• Provide subject matter expertise on Martech trends, best practices, and emerging AI-driven solutions.
• Work with technology delivery engines to manage Vendors and ensure partners deliver on agreed outcomes.
• Performance & Value Realization
• Establish KPIs and success measures for Martech product investments.
• Continuously assess performance and optimize capabilities for maximum marketing ROI and customer impact.

What you'll need to be successful.

• Proven track record leading AI initiatives in a global or regional capacity
• Consulting experience and Strong product management fundamentals-you're an expert in roadmap development, prioritization frameworks, and end-to-end product lifecycle management.
• Practical experience with AI technologies (e.g., ML, predictive analytics, NLP) and a strong understanding of how they apply to marketing use cases.
• Experience in CPG and/or B2B marketing environments.
• An enterprise mindset: you're resilient, thrive in ambiguity, and hold yourself accountable for outcome
• Strong technical fluency - ability to engage with tech leads, architects, engineers, and data scientists.
• Exceptional communication, stakeholder management, and change leadership skills.

About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
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Compensation Package : $102,700.00 - $137,000.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled here .
Job Family: Information Technology
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)