Regional VP of Sales - Mid-Market

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Hiring Remotely in Atlanta, GA, USA
In-Office or Remote
Artificial Intelligence • Machine Learning • Software
The Role
Sales at TRACTIAN
 
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
 
Check us out on RepVue!
 
What you'll do
 
As Regional Vice President of Sales, Mid-Market at TRACTIAN, you will own the global mid-market revenue strategy and results. Reporting directly to the CRO, you will lead multiple Regional Sales Directors and their organizations, define go-to-market strategy, and drive predictable, scalable growth. You will set the operating cadence, forecasting discipline, and performance standards for the mid-market sales motion while partnering cross-functionally with Marketing, Sales Engineering, Customer Success, and Product. Through strong leadership and disciplined execution, you will expand Tractian’s footprint across mid-market industrial customers and accelerate adoption of our maintenance and reliability platform.

Responsibilities

  • Own end-to-end mid-market revenue performance, including strategy, execution, forecasting accuracy, and growth outcomes across multiple regions.
  • Lead, develop, and scale a multi-regional sales organization by managing Regional Sales Directors and building strong second-line leadership.
  • Define and continuously refine mid-market go-to-market strategy, including segmentation, coverage models, pricing posture, and sales motions.
  • Establish a rigorous operating cadence encompassing pipeline inspection, forecasting, deal governance, and performance management at scale.
  • Partner closely with Marketing, Sales Engineering, Customer Success, and Product to ensure alignment across demand generation, sales execution, onboarding, and expansion.
  • Own mid-market talent strategy, including leadership hiring, succession planning, enablement frameworks, and performance standards.
  • Drive consistent improvement in core sales efficiency metrics, including ramp time, win rates, deal velocity, and quota attainment.
  • Act as a senior executive voice for the mid-market business, contributing to company-wide strategy, planning, and growth initiatives.

Requirements

  • 7+ years of progressive sales leadership experience, including senior leadership roles overseeing multiple regions or teams through second-line leaders.
  • 10+ years of quota-carrying and sales leadership experience selling complex B2B solutions in a mid-market or high-velocity enterprise-adjacent environment.
  • Proven track record of building, scaling, and leading high-performing sales organizations with predictable revenue outcomes.
  • Demonstrated success owning forecast accuracy, operating cadence, and execution discipline across multiple regions.
  • Strong domain experience selling into industrial, manufacturing, or asset-intensive organizations or equivalent complex B2B environments.
  • Deep understanding of mid-market go-to-market strategy, including segmentation, coverage design, pricing, and repeatable sales motions.
  • Highly fluent in data-driven sales leadership and CRM-based inspection (HubSpot preferred), with a bias toward accountability and execution.
  • Executive presence with the ability to influence cross-functional leaders, coach senior sales leadership, and partner effectively with the CRO and executive team.
  • Strategic, decisive, and execution-oriented leader with a relentless focus on growth, scale, and organizational excellence.

Compensation
 
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

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The Company
Atlanta, , Georgia
103 Employees
Year Founded: 2019

What We Do

Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed

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