VP Prospect Marketing

Lead with Purpose, Unlock Your Team’s Passion

At LPL, people leaders hold the key to the employee experience — shaping culture, driving performance, and guiding individuals to new heights. Because when that happens, we all win – clients, LPL, and most importantly our, employees.

If you're ready to lead with intention and discover what’s possible, LPL Financial invites you to apply today.

Job Overview:

LPL Financial is seeking a VP of Prospect Marketing to join our Marketing, Communications & Experiences (MCX) organization. This role will report into the Head of Advisor Marketing and will play a critical leadership role in shaping how LPL attracts, engages, and converts prospective advisors into clients.

The VP of Prospect Marketing will act as the central connector across marketing, content, social, PR, and Business Development, ensuring a cohesive, performance-driven and digitally led go-to-market strategy for advisor recruiting and acquisition. This leader will own prospect content strategy, campaign alignment, always-on initiatives, and third-party content partnerships, with a strong emphasis on persona-driven engagement, nurture campaign strategy, and evidence-based performance marketing. They will also oversee performance marketing efforts designed to generate, nurture, and convert high-quality advisor leads at scale, while helping to better define and execute MCX’s role within LPL’s broader sales enablement ecosystem.

This role requires a player/coach mindset, combining exceptional critical thinking with proven execution effectiveness, and the ability to engage with senior stakeholders across MCX, Business Development, and the broader enterprise.

Responsibilities:

• Serve as the strategic lead for prospect marketing, acting as the connective tissue across marketing, sales, content, social, PR, and Business Development teams
• Own prospect content strategy, campaign alignment, and industry positioning to ensure consistent, differentiated messaging across the acquisition funnel
• Drive digital-first engagement strategies, including persona mapping, nurture journeys, paid media, social, search, events, and advisor-facing content
• Lead evidence-based performance marketing, using insights and testing to optimize engagement, lead quality, and conversion
• Provide a clear industry point of view and strategic direction, informed by market trends, competitive dynamics, and LPL’s value proposition
• Identify and activate growth opportunities based on advisor sentiment, market insights, and Business Development priorities
• Lead and evolve the team’s always-on initiatives, ensuring consistent pipeline support and sustained market presence
• Partner closely with Business Development and Sales Enablement to enable sales effectiveness, support advisor conversations, and improve prospect engagement and conversion
• Help shape and execute MCX’s role in the end-to-end sales enablement process, aligning strategy, content, experiences, and measurement
• Partner with stakeholders across MCX and the enterprise to drive clarity, alignment, and execution excellence

What are we looking for?

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements:

• 10+ years of experience in prospect marketing, growth marketing, or acquisition-focused roles, preferably within financial services or a complex B2B environment
• 10+ years’ experience leading integrated, multi-channel, and performance-driven marketing strategies aligned to sales outcomes; strong background in content strategy, positioning, digital engagement, paid media, and campaign orchestration
• 5+ years’ experience leading teams while remaining actively engaged as a player/coach

Core Competencies:

• Demonstrated ability to partner closely with sales enablement and business development teams
• Proven ability to partner with senior stakeholders across organizational functions
• A collaborative, low-ego leadership approach, with the humility to listen, learn, and strengthen alignment while driving results
• Strong strategic storytelling and executive communication skills
• A data-informed mindset with experience using insights to guide marketing strategy and optimization

Preferences:

• Experience within financial services, wealth management, or advisor-centric business models

 

Pay Range:

$138,638.00 - $231,132.00
 Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
 

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit www.lpl.com.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

• Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team. Learn more about our leadership team here!

• Limitless Career Potential: Your career at LPL has no limits, only amazing potential. Learn more about our careers here!

• Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients. Learn more about our mission and values here!

• Impactful Work: Our size is just right for you to make a real impact. Learn more here!

• Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds. Learn more here!

• Community Focus: We care for our communities and encourage our employees to do the same. Learn more here!

• Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home. Learn more here!

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.

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