VP - Product, Digital Transfer Agency, Digital Assets

Reposted Yesterday
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New York, NY, USA
In-Office
240K-260K Annually
Expert/Leader
Fintech • Financial Services
The Role
Lead strategy, roadmap, and delivery for digital assets products (e.g., transfer agency, tokenization). Identify market and regulatory opportunities, build business cases, partner with engineering, risk, legal, and commercial teams, launch and optimize products, and act as senior subject-matter expert influencing stakeholders across the organization.
Summary Generated by Built In

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

We are seeking a strategic and execution-oriented VP, Product Management – Digital Assets – Digital Transfer Agent & Tokenization to lead the vision, roadmap, and delivery of our digital assets product portfolio. This leader will identify market opportunities, define product strategy, and drive the development of innovative, scalable, and compliant digital asset solutions that meet client needs and support business growth, across Digital Transfer Agency and Tokenization.

This role sits at the intersection of product, technology, operations, risk, legal, compliance, and commercial teams. The ideal candidate brings deep product management expertise, strong market insight, and a solid understanding of the evolving digital assets ecosystem.

What You’ll Do

  • Define and lead the product strategy, roadmap, and lifecycle management for digital assets products and capabilities
  • Identify customer needs, market opportunities, competitive trends, and regulatory developments to inform product direction
  • Evaluate, prioritize, and launch new products, features, and enhancements aligned with business goals and client demand
  • Build business cases, including market sizing, ROI analysis, pricing, and commercialization strategy
  • Partner closely with engineering, operations, legal, compliance, risk, and other cross-functional teams to deliver products from concept through launch and ongoing optimization
  • Develop go-to-market plans in collaboration with sales, marketing, and client-facing teams
  • Ensure products are operationally ready, scalable, and aligned with regulatory and risk requirements
  • Monitor product performance, adoption, and market feedback to continuously improve the product portfolio
  • Act as a senior thought partner and subject matter expert on digital assets across the organization
  • Lead complex, high-impact initiatives and influence stakeholders across all levels of the business

What We’re Looking For

  • Significant experience in product management, with a track record of leading complex products or platforms from strategy through execution
  • Strong knowledge of digital assets and related market infrastructure, which may include blockchain-based products, tokenized assets, custody, trading, wallets, settlement, staking, or adjacent capabilities
  • Experience operating in a regulated environment and partnering with legal, compliance, risk, and operations teams
  • Strong commercial acumen, including experience with product strategy, business case development, pricing, and go-to-market planning
  • Proven ability to lead cross-functional initiatives and influence senior stakeholders
  • Excellent analytical, problem-solving, communication, and decision-making skills
  • Ability to thrive in a fast-evolving market and navigate ambiguity with a strategic, client-focused mindset

What Sets You Apart

  • Deep understanding of trends shaping the digital assets landscape and their implications for institutional or enterprise clients
  • Experience developing product with a SEC regulated Transfer Agency business, or like
  • Ability to balance innovation with strong operational, regulatory, and risk discipline
  • Executive presence and the ability to communicate complex ideas clearly to technical and non-technical audiences
  • Experience building and scaling new product offerings in emerging or rapidly changing markets

Why Join Us

You’ll have the opportunity to shape the future of digital assets products within a dynamic and highly visible leadership role. You’ll work with cross-functional teams to bring new capabilities to market, solve complex industry challenges, and help define how digital asset solutions evolve in a changing financial and regulatory landscape.

Salary range $240,000.00- $260,000.00. Bonus Eligible.  

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings.

#LI-NO1

We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring 

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

US applicants: Click here to view the EEOC "Know Your Rights" poster.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. 

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to [email protected].

Skills Required

  • Significant experience in product management, leading complex products or platforms from strategy through execution.
  • Strong knowledge of digital assets and related market infrastructure (blockchain-based products, tokenized assets, custody, trading, wallets, settlement, staking).
  • Experience operating in a regulated environment and partnering with legal, compliance, risk, and operations teams.
  • Commercial acumen including product strategy, business case development, pricing, and go-to-market planning.
  • Proven ability to lead cross-functional initiatives and influence senior stakeholders.
  • Excellent analytical, problem-solving, communication, and decision-making skills.
  • Ability to thrive in a fast-evolving market and navigate ambiguity with a strategic, client-focused mindset.
  • Experience developing product with a SEC regulated Transfer Agency business.
  • Executive presence and ability to communicate complex ideas to technical and non-technical audiences.
  • Experience building and scaling new product offerings in emerging or rapidly changing markets.

Broadridge Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Broadridge and has not been reviewed or approved by Broadridge.

  • Healthcare Strength Healthcare coverage is described as broad, with multiple medical plan options plus dental, vision, prescription coverage, and telehealth access. Preventive care is framed as fully covered in-network, alongside added supports like an employee assistance program and on-site wellness availability in some locations.
  • Retirement Support Retirement support is positioned as meaningfully supportive via a 401(k) match structure that increases with tenure. Added financial support such as one-on-one financial counseling is also included as part of the broader rewards approach.
  • Parental & Family Support Parental support is presented as substantial, including up to nine weeks of paid new-parent salary continuation. Additional family-oriented programs like back-up care and dependent-care options are included in the benefits mix.

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The Company
HQ: Lake Success, NY
14,000 Employees
Year Founded: 2007

What We Do

Broadridge Financial Solutions, Inc. (NYSE: BR), is a global fintech leader, delivering technology-driven solutions that drive digital transformation for banks, broker-dealers, asset and wealth managers and public companies. At Broadridge, we are committed to making a difference. Our unique culture is guided by the Service-Profit Chain—the idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value. We enable better financial lives by providing the critical infrastructure that powers investing, corporate governance and communications. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 14,000 associates in 21 countries.

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