VP, Product Marketing

Posted 21 Days Ago
Hiring Remotely in United States
Remote
175K-240K Annually
Senior level
Insurance
The Role
The Vice President of Product Marketing will lead product positioning, go-to-market strategies, and sales enablement, collaborating with cross-functional teams to drive market leadership and business growth.
Summary Generated by Built In

Majesco isn’t just riding the AI wave – we’re leading it for the P&C, L&AH, and Pension & Retirement markets. Born in the cloud and built with an AI-native vision, we’ve reimagined the insurance and pension core as an intelligent platform that enables insurers and pension & retirement providers to move faster, see farther and operate smarter. As leaders in intelligent SaaS solutions, we’ve embedded AI and Agentic AI throughout our robust product portfolio of core, underwriting, loss control, distribution, digital solutions, and pension & retirement administration so our customer can reimagine their business with real-time business insights, optimized operations, and enhanced business outcomes. Everything we build is designed to strip away complexity and let our clients focus on what matters: delivering exceptional products, experiences, and long-term financial security for policyholders and plan participants. 

 In a world where change is constant, our native-cloud SaaS platform empowers insurers, MGAs, and pension & retirement providers with the agility to adapt to evolving risk, regulation, and market expectations, modernize operating models, and accelerate innovation at scale.  With 1400 plus implementations and more than 375 customers worldwide, Majesco is the AI-native solution trusted to power the future of insurance and pension & retirement. Break free from the past and build the future of insurance

At Majesco, this means joining a team leading the insurance and retirement industry through the AI revolution.   You’ll collaborate with experienced leaders and global teams building and scaling AI-native solutions that solve complex, real-world challenges - where innovation moves from concept to production, decisions carry real weight, and execution matters. If you’re looking for a place where your expertise is trusted, your judgment is valued, and your work helps define what’s next for intelligent insurance and retirement technology, Majesco is where that work happens.

Vice President, Product Marketing
Remote, United States

Role Summary

Majesco is looking for a Vice President of Product Marketing to lead how we position, tell, and take our products to market. Reporting to the Chief Marketing Officer, this is a high-impact leadership role for a strategic, hands-on marketer who can turn product innovation into compelling market stories, stronger sales conversations, and measurable business growth.

This leader will shape product positioning and messaging, lead go-to-market strategy, build world-class sales enablement, and elevate Majesco’s voice in the market. They will partner closely with product, sales, strategy, customer, and executive teams to help drive awareness, pipeline, and market leadership across Majesco’s insurance technology portfolio.

Key Responsibilities

Go-to-market leadership

  • Define and lead product marketing strategy across Majesco’s portfolio, aligning launches, campaigns, and enablement to company growth priorities.
  • Build segment-specific go-to-market plans for new offerings, releases, and strategic initiatives across P&C, L&AH, digital, data, and AI-related solutions.
  • Partner with product and executive leadership to shape market-ready narratives, launch plans, and competitive differentiation.

Positioning and messaging

  • Own the company’s product positioning and messaging architecture, ensuring Majesco communicates a clear and compelling value proposition to multiple audiences
  • Develop messaging frameworks that reflect Majesco’s breadth across P&C, L&AH and Pension and Benefits
  • Ensure consistency and relevance of messaging across web, campaigns, presentations, events, analyst interactions, and sales tools.
  • Lead the development of high-impact sales content, including battlecards, pitch decks, value frameworks, persona messaging, competitive tools, launch kits, and solution narratives.
  • Equip sales and customer-facing teams with clear content that improves market conversations, strengthens differentiation, and supports revenue growth.
  • Partner closely with sales leadership to identify field needs, sharpen value communication, and improve conversion through more effective product storytelling.

Market intelligence and competitive strategy

  • Build a disciplined market and competitive intelligence capability that informs product strategy, messaging, and campaign priorities.
  • Monitor insurer trends, buyer needs, competitor positioning, and market shifts to recommend actionable changes in messaging and go-to-market motions.
  • Turn market insight into practical guidance for product, sales, and executive stakeholders.

Content and thought leadership

  • Guide the creation of solution-focused solution narratives, customer evidence, and executive-ready content.
  • Partner with brand, communications, demand generation, and events teams to ensure product marketing content supports both awareness and pipeline goals.
  • Support customer and prospect storytelling that highlights Majesco’s ability to help insurers move faster, modernize operations, and improve customer experience.

Cross-functional leadership

  • Serve as the primary bridge between marketing and product leadership, with strong partnership across sales, strategy, services, customer teams, and executive staff.
  • Influence roadmap communication, launch readiness, and field alignment without creating unnecessary complexity.
  • Build and lead a high-performing product marketing team, setting clear priorities, operating rhythms, and measurable outcomes.

Success Measures

Success in this role will be measured by:

  • stronger product positioning and category clarity in the market
  • improved sales readiness and field adoption of messaging and enablement
  • more effective launches and portfolio storytelling
  • increased contribution to pipeline, expansion, and win-rate support
  • stronger competitive differentiation and analyst or market visibility
  • high-quality cross-functional alignment across product, marketing, and sales

Candidate Profile

The ideal candidate is a strategic and hands-on product marketing leader who combines strong market judgment with excellent storytelling and execution. They can operate at executive level while also building the messaging, tools, and operating discipline needed to support a high-growth go-to-market organization.

Required Qualifications

  • 12+ years of experience in product marketing, solution marketing, or related B2B enterprise marketing roles
  • Significant experience in software, SaaS, platform, or technology-enabled services environments
  • Proven success leading positioning, messaging, launches, and sales enablement for complex product portfolios
  • Experience partnering closely with product management and sales leadership
  • Strong executive communication and presentation skills
  • Demonstrated ability to lead and develop high-performing teams
  • Strong analytical mindset with the ability to turn market insight into action

Preferred Qualifications

  • Experience in insurance technology, fintech, or highly regulated industry markets
  • Familiarity with core systems, digital platforms, analytics, cloud, or AI-based product narratives
  • Experience marketing to multiple buyer personas, including business, operations, technology, and product leaders within enterprise accounts
  • Background supporting both new logo growth and customer expansion motions

What Majesco Offers: 

Majesco is committed to equal pay and transparency.  The annual base salary range for this position is $175,000 to $240,000.  Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US.  It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors.  Majesco considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, candidate's work location, education/training, key skills, internal peer equity, external market data, as well as market and business considerations when making compensation decisions. 

At Majesco, we offer a comprehensive employee benefits package with most coverage starting Day One.  Our benefits package includes, but is not limited to:  Medical, dental & vision insurance; employer-funded HSA coordinating with a high-deductible health plan; FSA, short-term/long-term disability; Life/AD&D insurance; 401(k), flexible time off, paid sick days and 11 paid holidays; paid parental/bonding leave; career anniversary leave and other voluntary benefits.

Skills Required

  • 12+ years of experience in product marketing, solution marketing, or related B2B enterprise marketing roles
  • Significant experience in software, SaaS, platform, or technology-enabled services environments
  • Proven success leading positioning, messaging, launches, and sales enablement for complex product portfolios
  • Experience partnering closely with product management and sales leadership
  • Strong executive communication and presentation skills
  • Demonstrated ability to lead and develop high-performing teams
  • Strong analytical mindset with the ability to turn market insight into action

Majesco Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Majesco and has not been reviewed or approved by Majesco.

  • Leave & Time Off Breadth Flexible or unlimited PTO, paid holidays, and strong support for remote work are widely highlighted. Time-off policies feel generous and practical for work-life balance.
  • Healthcare Strength Health insurance is considered solid and comparable to larger tech firms, with a global EAP also emphasized. Core medical coverage appears to be a dependable part of the package.
  • Career-Linked Recognition & Rewards An employee recognition program and structured development paths (iLearn, CLIMB) are prominently featured. These elements add non-cash value alongside base pay.

Majesco Insights

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The Company
HQ: Morristown, NJ
1,876 Employees
Year Founded: 1982

What We Do

Majesco is the partner P&C and L&A insurers choose to create and deliver outstanding experiences for customers. We combine our technology and insurance experience to anticipate what’s next, without losing sight of what’s important now. Over 350 insurers, reinsurers, brokers, MGAs, and greenfields/startups rely on Majesco’s SaaS platform solutions of core, digital, data & analytics, distribution, and a rich ecosystem of partners to create their next now. As an industry leader, we don’t believe in managing risk by avoiding change. We embrace change, even cause it, to get and stay ahead of risk. With 900+ successful implementations we are uniquely qualified to bridge the gap between a traditional insurance industry approach and a pure digital mindset. We give customers the confidence to decide, the products to perform, and the follow-through to execute. For more information, please visit www.majesco.com.

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