VP, Product Marketing

Posted 3 Days Ago
Be an Early Applicant
3 Locations
Hybrid
300K-400K Annually
Expert/Leader
AdTech • Cloud • Machine Learning • Mobile • Retail
Moloco empowers businesses of all sizes to grow through operational machine learning.
The Role
Lead Moloco’s global product marketing strategy across its AI advertising portfolio. Own product naming, positioning, messaging, enablement, content, thought leadership, website strategy, launches, and product storytelling. Build the product marketing operating model, integrate marketing into the product lifecycle, partner with product and go-to-market teams, manage segment and geographic marketing, lead a high-performing team, and represent Moloco publicly on AI advertising and industry trends.
Summary Generated by Built In

About Moloco:

Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy.

Built with AI from day one, Moloco’s planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition. Moloco Commerce Media enables retailers and marketplaces to build revenue-generating ad businesses that balance user experience and advertiser performance.

Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

The Impact You'll Be Contributing to Moloco:

We're looking for a VP of Product Marketing to lead product marketing across all of Moloco's product areas and at the company level.

Moloco's products are built on machine learning that delivers real, measurable performance, and the story deserves telling at that same level. In this role, you will own how our products are named, positioned, and explained to the market: from simple, clear company-level messaging to deeply technical storytelling that earns the respect of performance marketers and engineers alike. You will build the product marketing function's operating model, integrate it into how we build and launch products, and establish Moloco as the authority in AI-driven advertising.

You will report directly to the CMO and serve on the marketing leadership team, leading a team of product marketers and partnering closely with product, GTM, and the shared marketing functions.


The Opportunity:

Own Positioning, Messaging, and Enablement

  • Own product naming, positioning, messaging, and enablement across all surfaces, for every product area and at the company level, so sellers, customers, and the market repeat our language back to us.

Integrate Product Marketing into the Product Lifecycle

  • Integrate product marketing into the product development lifecycle at the optimal points, so market and customer insight shapes what we build and how we launch it.
  • Develop the product marketing processes and frameworks the company runs on: positioning alignment, launch planning, messaging standardization, and other key processes.

Own Content, Thought Leadership, and Product Storytelling

  • Own Moloco's content and thought leadership strategy and execution, including content partnerships, data reports, case studies, the external product roadmap, and educational content.
  • Develop a model for product storytelling, product launches, technical blog posts, and external product updates; delivered across multiple channels, including social media.
  • Own and evolve the Moloco website as the front door to our positioning and products.

Partner with GTM and Product Teams

  • Partner with GTM and product teams on market analysis, competitive analysis, and voice-of-customer insights.
  • Manage segment-based product marketing for key customer and geographic audiences.

Lead Product Marketing and Represent Moloco Externally

  • Build and lead a high-performing product marketing organization, and serve as a strategic voice on the marketing leadership team.
  • Speak publicly on Moloco products, industry trends, and AI advertising best practices.

How Do I Know if the Role is Right For Me?

  • You have 12+ years of marketing experience, including senior product marketing leadership at an enterprise technology company.
  • You have deep product marketing domain expertise, including fluency with PMM frameworks, organization models, and models for integrating product marketing into the product lifecycle, ideally across a multi-product portfolio rather than a single product line.
  • You have deep fluency with digital advertising, performance marketing, and the broader ad ecosystem (measurement, attribution, privacy, supply), and are credible with performance marketers and technical buyers.
  • You have range: you move fluently between simple, differentiated company-level positioning and deeply technical product marketing and storytelling, without losing accuracy in either direction.
  • You have built the operating system of a product marketing function: launch tiers, alignment rituals, messaging standards; that outlasted you, and you earn a seat at the product table early enough to shape roadmap and launch decisions.
  • You have built and run a content and thought leadership program end to end, including partnerships and data-driven flagship reports, with a track record of turning customer results into case studies and proof points that sales and the market actually use.
  • You have designed a model for product storytelling: cadence, tiers, channels, owners - not just executed individual launches, and you understand how product stories travel across owned, earned, and social channels.
  • You have owned and evolved a company website as a strategic asset, not just a publishing queue.
  • You add leverage to teams, like GTM, that own market analysis, competitive insight, and enablement motions, rather than competing for control, and you've adapted product marketing for distinct customer segments and geographies without forking the core positioning.
  • You have built and led a high-performing product marketing organization, developing talent and creating leverage rather than absorbing it, and you're comfortable and compelling on stage and in industry forums.
  • You are curious about AI and use AI tools in your everyday work.
  • You stay steady under ambiguity, scoping it into a plan and keeping work moving without waiting for certainty.

You can apply for this role through our Open Positions page (or through our Internal Job Board if you are a current employee).

Compensation & Benefits

U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, and well-being benefits and perks. U.S.-based employees also receive up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter. Additionally, all employees have Flexible Time Off (FTO).

The successful candidate may be eligible for a bonus and equity awards. Eligibility and amounts are determined by performance and the terms of the applicable plans.

The location for this role is listed above. For base pay range purposes, location-based compensation is grouped into the following regions. Your region is determined by your assigned work location.

  • Region A: Menlo Park Office, New York Office, SF Bay Area, New York Metro Area
  • Region B: Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami
  • Region C: All other U.S. locations

Salary Ranges:

Region A:
$300,000$400,000 USD
Region B:
$300,000$400,000 USD
Region C:
$300,000$400,000 USD

Moloco Thrive: Benefits and Well-Being: 

We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.

Moloco Values: 

  • Lead with Humility: Everyone’s voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success. 
  • Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible. 
  • Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value. 
  • Go Further Together: We’re one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail. 

Additional Resources: 

  • Moloco Company Blog 
  • Moloco Leadership
  • Moloco Newsroom 

AI Use in Interviews

Our interview process is designed to get to know the real you. Unless a round specifically includes AI as part of what's being assessed, we ask that candidates engage without AI assistance. Please review our AI Use in Interviews Policy before your interview to understand what to expect. Failure to comply with this policy may impact your candidacy.

Candidate Privacy Notice:

Your privacy matters to us. By applying, you acknowledge that you’ve reviewed our Candidate Privacy Notice.

Skills Required

  • 12+ years of marketing experience
  • Senior product marketing leadership experience at an enterprise technology company
  • Deep product marketing expertise, including PMM frameworks, organization models, and product-lifecycle integration
  • Experience with multi-product portfolios
  • Deep fluency with digital advertising, performance marketing, measurement, attribution, privacy, and supply
  • Credibility with performance marketers and technical buyers
  • Experience building product marketing operating systems, including launch tiers, alignment rituals, and messaging standards
  • Experience building and running content and thought leadership programs, including partnerships, data-driven reports, case studies, and proof points
  • Experience designing product storytelling models across cadence, tiers, channels, and ownership
  • Experience owning and evolving a company website as a strategic asset
  • Experience partnering with go-to-market and product teams on market analysis, competitive insight, enablement, and customer segmentation
  • Experience building and leading a high-performing product marketing organization
  • Strong public speaking and industry forum experience
  • Curiosity about AI and use of AI tools in everyday work
  • Ability to operate effectively under ambiguity
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The Company
HQ: Redwood City, CA
700 Employees
Year Founded: 2013

What We Do

Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad-targeting utilizing data— the same robust performance powered by machine learning has previously been unavailable beyond their platforms. That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while allowing companies to stay independent and scale. An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We ranked in the top 10% in the Inc. 5000 fastest-growing private companies for 2023. Recognized as one of 46 leading Cloud Computing companies, receiving the Stratus Award for 2023. In 2023, we received Google’s Cloud DevOps Dreamers Award, a recognition given to companies that are implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024 certified Great Place to Work! Check us out on Glassdoor and be sure to get an inside look at working at Moloco on Instagram, Twitter, and Youtube. Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, and Tokyo.

Why Work With Us

Moloco plays a unique and visible role in shaping the digital economy. We are a powerful combination of cutting-edge technologies and executive innovators who utilize machine learning to scale business models. At Moloco you’ll work alongside people who are world-class thought leaders and focused on using their superpowers to create real value.

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