VP Product (f/m/d)

Your tasks
Why this role exists
KoRo isn't a food company that happens to have data. We're a data company that happens to sell delicious, better-for-you food. Our flywheel, which validates winners online, then scales them into retail in under six months, only spins because of the product and platform behind it: the storefront 2.5m+ customers shop, the systems that run our operations, and the data that ties it all together.
So far each of those layers has grown fast and somewhat separately. As we scale toward €500m+ net revenue and across new European markets, they need a single owner with a single vision — someone who runs the whole thing as one product, not a collection of projects and systems. That's you.
As VP Product & Engineering, you own KoRo's entire product and engineering org end-to-end. You lead a leadership team of Director Engineering, Director Data, and a Head of Digital Product, set the strategy, make the hard prioritization calls across competing domains, and are accountable for the outcomes the whole product delivers. You're a product leader first — one who also owns the engineering org that builds it.
What "Product" means at KoRo — read this carefully
Product here is not just the shop. It is the full surface that customers and teams run on, and you own all of it:
* The customer-facing D2C experience — discovery, storefront, checkout, account, subscription, retention. The thing millions of customers touch.
* ERP & operational backbone — the core systems that run inventory, fulfilment, finance, and operations. The unglamorous plumbing that has to just work as we scale and add markets.
* Integrations — the connective tissue between our systems and the outside world: retail partners, logistics, payments, marketing and commerce tools. Where complexity (and leverage) compounds as we grow.
* Data & AI: the data platform, customer intelligence, and the foundations that make the rest smarter. The asset that turns KoRo from "an online shop" into a data company.
If you think of "product" as only the front-end experience, this isn't the role. If you're excited to own the storefront and the ERP migration and the integration layer and the data foundation as one coherent system — keep reading.
What you'll do
* Set the product vision across the whole surface. One prioritized roadmap that balances customer experience, operational systems, integrations, and data — and the trade-offs between them.
* Drive the commercial outcomes that matter. Conversion, AOV, repeat rate, CLV on the front end; reliability, efficiency, and scalability on the back end. You connect every layer to the P&L.
* Lead and grow the org. A leadership team of Director Engineering, Director Data, and a Head of Product Management, and the teams beneath them; product, engineering, platform, integrations, and data. You shape the structure, hire and develop these leaders, and raise the bar on craft across all of it.
* Own engineering delivery. Through your Director Engineering, you're accountable for how — and how fast — we build: architecture quality, delivery velocity, reliability, and technical scalability across the front end and the operational backbone. Product vision without delivery is a wish list; you own both.
* Make the unsexy stuff excellent. Champion the ERP and integration work that doesn't make headlines but determines whether KoRo can scale across markets without breaking.
* Build a real experimentation culture. Make rigorous testing and rapid validation the default on the front end — right at home in KoRo's test-and-learn DNA.
* Power the flywheel. Improve the systems and data that let us launch, validate, and scale SKUs fast — turning our speed advantage into a structural one.
* Scale into new markets. Make the whole product surface work across our European footprint — localization, performance, and the operational and integration backbone behind it.
* Be the bridge to the business. Partner with marketing, commercial, operations, and finance — translating between what your org can build and what the business needs most, and making sure product, engineering, and data are pulling toward the same commercial goals.
Your profile
What you bring
* #1 — Deep product leadership (Director/VP level). This is the non-negotiable core: you are, first and foremost, an excellent product leader — ideally in D2C, e-commerce, or marketplace, in a fast-scaling environment. Everything else builds on this.
* You own engineering as a product leader, not the other way round. You've led or directly partnered with engineering at a level where you're accountable for delivery — and you can lead a Director Engineering with credibility — but your center of gravity is product.
* Genuine breadth across the surface: you've owned (or are clearly ready to own) more than the front-end — operational/ERP systems, integrations, and data, not just the customer-facing experience.
* A track record of owning products against hard commercial KPIs (conversion, retention, revenue) and operational ones (reliability, scalability, efficiency) — and moving them.
* Experience leading senior leaders and multi-disciplinary teams, with strong discovery, prioritization, and delivery instincts.
* Fluency with experimentation and data-informed decision-making — evidence over opinion.
* Enough technical depth to go deep with engineering on architecture and trade-offs across front-end and back-end systems, paired with strong commercial judgment.
* A pragmatic, ship-and-learn mindset that fits our culture — and the maturity to prioritize hard and say no.
* Fluent English; German is a plus.
What you can expect from us
Why KoRo
* A product with real reach and real depth. Your decisions show up for millions of customers and in the systems every team runs on.
* Direct line to impact. D2C-first means the product is the business — what you ship and scale moves the numbers, fast and visibly.
* Scale-up energy, real scale. 350+ people, multiple European markets, aggressive growth, and a lot of opportunity still ahead.
* Our way of working: quirky, playful, quick, down-to-earth — and seriously good at what we do. We're transparent about our wins and our fails.
* The usual good stuff: hybrid flexibility, a stocked KoRo snack supply, and a team that actually likes building things together.
Sounds good?
Then apply via our website, including all relevant documentation (CV & letter of motivation).
We are looking for team members, not just workers. Let us know in a few sentences who you are and what motivates you!