VP, Product Development

Posted Yesterday
Be an Early Applicant
3 Locations
In-Office or Remote
195K-220K Annually
Expert/Leader
Insurance • Financial Services
The Role
The VP, Product Development will lead strategic product innovation and management for property products, ensuring market relevance and member satisfaction through cross-functional collaboration and analysis.
Summary Generated by Built In

About the role.

The VP, Product Development role will be responsible for driving strategic product innovation, development, and management across the portfolio of property products offered to members. This critical leadership role will focus on creating and maintaining a dynamic product suite that meets evolving member needs, drives sustainable growth and ensures continued market relevance.

What you’ll do.


Responsible for comprehensive product development for all assigned lines of business including, but not limited to:

  • Ideation, prioritization, design and successful launch of new or enhanced products, leveraging deep and broad expertise of the insurance business and product knowledge to influence decisions and shape the long-term product vision across the organization 

  • Leads cross-functional teams in understanding the link between PURE’s vision and strategies and department initiatives through a product development lens to ensure progress towards company objectives.   

  • Consistent iteration of long-term product roadmaps for assigned lines of business, with an appropriate cadence of updates to pricing, contract, selection and all other product features 

  • Identification, exploration, negotiation, and nurturing of new and existing strategic partnerships to offer a more robust suite of products 

  • Steer internal and external research for emerging trends, member needs and competitor offerings to inform product innovation 

  • Lead the cross-functional collaboration with Underwriting, Claims, Marketing, Sales and all other stakeholders to successfully and efficiently design and develop enhancements to the product suite 

  • Partner closely with Technology to effectively program and deliver new product builds, features and tools as designed with a high level of quality 

  • Create delightful and compelling member and broker experiences for any touchpoint with a given product, and cultivate a process to continuously improve this experience 

  • Identify, explore, and pursue external data sources that could provide value to our products 

  • Lead collaboration with the Actuarial Pricing, Data & Analytics, and State Product Management departments to develop different models using both internal and external data to support product pricing and risk selection decisions 

  • Lead a team within the Product Development organization, managing the diverse skillsets necessary for product development while fueling the individual growth and development of each team member 

  • Champions organizational transformation and talent development 

  • Act as a subject matter expert on committees/external panels/forums/rate hearings 

What we’re looking for.              

  • 15+ years of relevant experience in Property & Casualty insurance, including significant portfolio, product, or actuarial leadership responsibility, with demonstrated increased responsibilities over time. 

  • High net worth personal lines insurance experience preferred, but not required 

  • Proven ability to translate strategy into measurable performance outcomes

  • Exceptional analytical capability and executive judgment

  • Ability to influence and align senior leaders across functions

  • Highest level of integrity and accountability

  • Proven experience leading teams and important initiatives through a consultative leadership style and growth mindset

  • Deep knowledge of the P&C insurance industry, competitors, insurance product pricing, financial drivers of profitability; comprehensive understanding of legislative and insurance regulation

What We Do

We're a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for our members.  Our reciprocal model focuses on service and doing what is right for the membership: we provide exceptional service, hospitality and care, we partner with our members to help prevent losses and we create smart insurance solutions at fair prices.


We aim for our members to love their insurance. It is our mission is to create a membership experience so compelling that ​our members never want to leave.


Who We Are

We want to be transparent about what we expect from each other.  From PURE, you can expect:

Opportunities to stretch and grow: your professional and personal development matters to us. We’re committed to providing experiences through on-the-job learning and professional development that increase your impact and rewards.

Clarity and kindness: you can rely on us to be open, honest and supportive, offering clarity on what success looks like.

Support in good times and bad: we believe in showing up for each other consistently, not only when it’s easy. You can expect a thoughtful partner, even when we disagree.

A community that cares: we are committed to sustaining a community in which each person feels cared for as an individual. We lift each other up, celebrate wins together and support one another through challenges in work and life.


Who You Are

All of the strongest relationships are a partnership- a two way street. So here’s what we ask of you:

  • Aim to bring your best every day: you’re here because you want to be part of a team that makes a real impact and aims high.

  • Be a student and a teacher: share your knowledge and talents and be willing to listen and learn from those around you.

  • Get comfortable being uncomfortable: we face tough moments and obstacles with a “courage over comfort” approach and a positive, solutions-oriented mindset.

  • Be a culture builder:  building a positive culture is everyone's responsibility, based on care, respect and openness to diverse perspectives.

The base salary for this role can range from $195,000 to $220,000 based on a full-time work schedule. An individual’s ultimate compensation will vary depending on job-related skills and experience, geographic location, alignment with market data, and equity among other team members with comparable experience

Want to Learn More?

  • [Our Values]
  • [Our Benefits]  
  • [Our Community Impact]
  • [Our Leadership]

Skills Required

  • 15+ years of relevant experience in Property & Casualty insurance
  • Significant portfolio, product, or actuarial leadership responsibility
  • High net worth personal lines insurance experience preferred
  • Exceptional analytical capability and executive judgment
  • Deep knowledge of the P&C insurance industry and regulations
Am I A Good Fit?
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The Company
Chicago, IL
1,098 Employees

What We Do

PURE is a specialty property and casualty insurer dedicated to helping a membership of responsible people protect high value homes, jewelry, artwork and other fine assets. We opened for business more than 15 years ago with the goal of offering something different in the insurance space: a company focused on promoting transparency, alignment of interests and doing what’s right. Our focus helps to keep premiums fair and service astonishingly good. After growing at least 15% year over year since inception, we are the most awarded insurer in our category, offering coverage in all 50 states. Today, our membership is made up of more than 100,000 financially successful individuals and families and continues to grow sustainably. #LoveYourInsurance #JoinTheClub

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