VP, Product Design & Development, DCP, APAC

Reposted 27 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Expert/Leader
Digital Media • Gaming • News + Entertainment • Sports
The Role
Lead the strategic vision, design direction, and execution of product across various categories for APAC markets, ensuring alignment with brand values while driving innovation and collaboration across teams.
Summary Generated by Built In

Job Posting Title:

VP, Product Design & Development, DCP, APAC

Req ID:

10124369

Job Description:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

As Vice President of Product Design & Development (PDD) for APAC, you will lead the strategic vision, design direction, and execution of product across all categories—softlines, hardlines, and consumables—for both licensed and Disney-manufactured products. This role is pivotal in shaping consumer product experiences across Disney’s iconic brands including Disney, Pixar, Marvel, Lucasfilm, and 20th Century Studios, while supporting the commercial goals of our licensing business and Disney Stores.

The role will oversee product design and development teams across APAC markets which include- Greater China, Korea, Japan, Australia, New Zealand, South East Asia, and India.

Role reports to Senior Vice President, Global Product Design and Development, with a dotted reporting line to the Senior Vice President, Brand Commercialization, APAC. This role will be based in Shanghai, China.

Key Responsibilities

Strategic Leadership & Brand Stewardship

  • Define and drive the regional product design and development strategy aligned with global brand priorities and commercial objectives.
  • Champion innovation, quality, and originality across all product categories, ensuring alignment with brand values and consumer expectations with licensee partners and The Disney Stores.
  • Serve as a key guardian of Disney IP, ensuring all products reflect the integrity and storytelling of our franchises.

Product Design & Execution

  • Oversee the end-to-end design process from concept to market across softlines, hardlines, and consumables.
  • Deliver consumer-centric, trend-forward product lines that drive revenue, market share, and brand equity.
  • Ensure all products meet or exceed global quality standards and deliver exceptional value.
  • Partner with global and regional commercial, brand, marketing, merchandising, sourcing, and creative teams to bring compelling product stories to life.

Cross-Functional & Market Collaboration

  • Collaborate with global and regional leadership to translate briefs into regionally relevant, high-performing product lines for licensed and Disney Store merchandise.
  • Leverage consumer insights and market trends to inform design decisions and innovation pipelines.

Team Leadership & Culture

  • Lead and inspire a high-performing, diverse team of designers and developers across multiple markets.
  • Foster a culture of creativity, accountability, and collaboration across functions and geographies.
  • Build talent pipelines and mentor future leaders in product design and development.
  • Drive trend forecasting and cultural insight integration into the design process to inform new product directions and inspire breakthrough innovation.

Qualifications

  • 15+ years of progressive experience in product creation roles, with a strong portfolio across categories.  
  • Proven success in leading large, diverse, and geographically dispersed teams.
  • Deep understanding of brand/IP management, especially within entertainment or consumer products. Softlines expertise is a must.
  • Demonstrated ability to balance creative excellence with commercial acumen.
  • Experience working with global retailers, licensees, and internal stakeholders to deliver high-impact product lines.
  • Strong communication, storytelling, and influencing skills across all levels of the organization.
  • Ability to thrive in a fast-paced, matrixed environment and navigate complexity with agility.
  • Willingness to travel regionally and globally as needed.

Job Posting Segment:

APAC - Global Product

Job Posting Primary Business:

Merch & PD (APAC)

Primary Job Posting Category:

Creative Product Mgmt

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2025-06-15

Skills Required

  • 15+ years of progressive experience in product creation roles
  • Proven success in leading large, diverse, and geographically dispersed teams
  • Deep understanding of brand/IP management
  • Experience working with global retailers and licensees
  • Strong communication and influencing skills

The Walt Disney Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.

  • Pay Growth & Progression Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
  • Healthcare Strength Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
  • Wellbeing & Lifestyle Benefits Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.

The Walt Disney Company Insights

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The Company
HQ: Burbank, CA
219,548 Employees
Year Founded: 1923

What We Do

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.

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