VP Product and Client Strategy - Remote

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Hiring Remotely in USA
Remote
135K-175K Annually
Fintech • Payments • Financial Services
The Role

Join the People Helping People

PSCU/Co-op Solutions is now Velera! PSCU and Co-op Solutions became a single entity on January 2, 2024, and our new company name was announced on May 7, 2024. Our new brand represents our combined company’s shared mission and unique ability to drive velocity and positive momentum for credit union success in a new era of financial services.

Basic Function

This position will be a champion, of the Banking market across all groups of Velera. Working closely with the Velera Product teams, representing the needs and opportunities Banks will contribute to the revenue growth goals of the broader organization .This leader will own the Primax product strategy, the product road map and various aspects of the customer experience. Aligning resource allocation to business outcomes working collaboratively with the Velera product, strategy, marketing and delivery teams to provide the same superior user and customer experience is available and delivered to the Banking market.

Incumbent will develop and drive Primax strategy to lead assessments of new product ideas, develop business cases and lead prototype creation to reach formal business recommendation on new opportunities geared at enhancing service and member experience. Incumbent will drive vision, thought leadership and market research on how to best reach consumers through robust and ever-changing financial services industry, develop and recommend components of a multi-year corporate strategy, plans and roadmaps for Primax and our Clients. Incumbent will consult with Banks, FinTech’s and industry players to understand how to leverage both existing and new Primax solutions Incumbent will establish key industry contacts, drive discussions, educate key Velera stakeholders on strategies and initiatives that are in alignment with Primax strategies. Incumbent will monitor and where feasible, guide the industry with solutions and frameworks to promote proposed regulations from a product or industry perspective.

Essential Functions & Responsibilities

  • Research and develop payments strategy for key Primax solutions to remain relevant in the market; Serve as thought leader in aligning payment and member experience strategy with a client’s business goals and objectives.
  • Lead holistic short and long-term product strategy to conceptualize and develop new products, or solutions – may incorporate machine learning, AI and cognitive computing into Primax’s suite of products.
  • Structure and present strategy recommendations to senior leadership for approval internally and externally.
  • Serve in advisory role on client engagements, advising both account leads (internal) and clients (external); Drive high level discussions on the role of payments within the total solution ecosystem.
  • Partner with the client team leads to demonstrate the value of Primax services to their business – help them define needs and potential solutions; Interface with clients up to the CEO level.
  • Guide clients and Primax teams in defining their member experience vision; Support execution with Velera tools and solutions; Contribute to the analytical strategy and defining consumer/customer requirements to drive partner/stakeholder execution.
  • Create a vision for Velera that incorporates a strategy around a holistic product analytics solution ensuring solutions incorporate foundational analytics and metrics to support the products operating in a multi- channel environment.
  • Serve as a resource for teams in the development of insight driven strategies from opportunity identification through to experience definition.
  • Through leadership involvement, manage the solutions roadmap balancing risk, reward, and future opportunities.
  • Work with stakeholders and product owners to capture, evaluate, and prioritize ideas, requirements, and feasibility.
  • Research/gather information on business needs and industry analysis to identify key business challenges and opportunities
  • Identify potential solutions through consumer driven “problem solving” approach, gathering and analyzing market data, consumer intelligence, competitive information, and internal capability/capacity; direct efforts to quickly introduce new and emerging products/solutions and drive them from concept to delivery.
  • Provide analysis to justify and allocate funding against the most strategic services and/or AI-powered solutions.
  • Understand and communicate demographical, financial and technological market trends effecting solution offerings so market opportunities may be maximized, and the negative effects of competitive activity may be minimized; manage new solution offerings appropriately around current market trends.
  • Develop collaborative relationships amongst all lines of business, to help ensure the team meets corporate strategies and delivery targets.
  • Keep abreast of emerging trends, opportunities along with value added insights to drive the business; Provide insight and direction for product management roadmap considerations.
  • Support customer requirements and new product design meetings; understand business processes and strategies and closely match technology solutions to those requirements.
  • Provide guidance and leadership over project teams involving internal members, as well as, outside vendors and consultants where appropriate.
  • Represent the company at conferences, tradeshows and in all major vendor negotiations that impact the development of new products and/or AI solutions.
  • Perform other duties as assigned.

Physical Demands

  • While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear
  • Specific vision abilities required by this job include close vision
  • Ability to occasionally lift/move up to 25 pounds
  • Individuals with a disability who are otherwise able to perform the essential functions of the job may request a reasonable accommodation through the Human Resources department.

Other Physical Demands

  • None

Supervisory Responsibility

  • Provide direction and leadership to staff; guide, coach, mentor and develop staff ensuring compliance with processes and procedures
  • Handle interviewing, hiring, promotions, transfers, performance appraisals, compensation, counseling and termination of staff
  • Develop and maintain staff by applying the necessary training and leadership that will allow internal growth and advancement
  • Direct staff, to ensure that all duties are performed according to department performance standards

Position Specifications

  • Bachelor’s Degree in related field or equivalent combination of education and experience required.
  • Master’s degree preferred.
  • Ten (10) years’ experience in financial services card programs/processing product management, marketing or development with new technologies required.
  • At least five (5) years’ managing cross functional teams experience required. Experience with the Banking industry and core or account processing preferred.

Knowledge, Skills, & Abilities

  • Demonstrate behaviors based on Velera/Primax values: Excellence, Innovation, Leadership, Passion, Trust and Diversity, Equity, & Inclusion
  • Demonstrated experience in building strategies and plans centered on consumer/customer needs. Understands the principles and practices of customer experience discipline and incorporates into product solutions
  • Must be a critical and strategic thinker, able to develop and communicate a compelling vision and direction for the team while aligning with the rest of the Company. Strong analytical and problem-solving skills, particularly experience understanding and interpreting financials (P&Ls, ROI analysis, volume and spending projections)
  • An excellent communicator in both written and oral formats for a wide range of audiences. Strong writing skills and the ability to provide strong rationales for courses of action will be required. Exercise effective skills in working cross-functionally
  • This person should be pro-active, collaborative, creative, energetic and passionate about the potential of the opportunity. They should take ownership of their projects and be able to work effectively as part of a cross-functional team. Incumbent should combine the ability to be strategic with the understanding that they will also be a "doer", responsible for projects being completed on time and on budget. Incumbent must be eager to try new things as required in this role
  • Knowledge of: - Consumer/customer needs and behaviors related to usage of digital assets and applications - Current and future trends in digital platforms and applications - Payments infrastructure and ecosystem - Budgetary management, metrics and reporting - Implementation of process change - IT literacy preferred around API integration, application security, frameworks/libraries, databases, servers and programming languages
  • Experience with budget responsibility
  • Proven skill of progressive/visionary thinking
  • Ability to evaluate and analyze metrics related to digital initiatives
  • Excellent negotiation skills and ability to build strong relationships with all partner levels and suppliers
  • Outstanding matrix leadership skills
  • Ability to influence and optimize small team performance
  • Proven ability to be highly adaptable in an ever-changing consumer driven digital environment
  • Proven drive and passion for continuing education independently
  • Willingness to be flexible and respond to quickly changing priorities on short notice
  • Willingness to act with professionalism and discipline to address opportunities when management
  • decisions may disagree with recommendations based in fact and experience
  • Willingness to display personal and professional integrity throughout all aspects of the job
  • Ability to manage multiple projects, work in fast-paced environment, and meet deadlines
  • Demonstrated excellent qualitative and quantitative analysis skills
  • Minimal travel may be required
  • Ability to maintain confidentiality of materials and information
  •  Ability to be flexible and work under high pressure in a complex environment
  • Ability to operate as an entrepreneur, with keen understanding of innovation processes, techniques, and
  • strategies
  • Strong business development skills and ability to negotiate and influence potential customers and others
  • within the organization
  • Ability to exercise discretion and good judgment in making decisions

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion HERE!

Pay Equity

$134,500.00

to

$174,900.00

Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

  • Competitive wages

  • Medical with telemedicine

  • Dental and Vision

  • Basic and Optional Life Insurance

  • Paid Time Off (PTO)

  • Maternity, Parental, Family Care

  • Community Volunteer Time Off

  • 12 Paid Holidays

  • Company Paid Disability Insurance

  • 401k (with employer match)

  • Health Savings Accounts (HSA) with company provided contributions

  • Flexible Spending Accounts (FSA)

  • Supplemental Insurance

  • Mental Health and Well-being: Employee Assistance Program (EAP)

  • Tuition Reimbursement

  • Wellness program

  • Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster and the "EEO is the Law" Poster Supplement. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.


Velera is an E-Verify Employer. Review the E-Verify Poster here (English and Spanish). For information regarding your Right To Work, please click here (English and Spanish poster).

As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [email protected] for assistance.

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The Company
San Ramon, California
4,405 Employees
Year Founded: 1977

What We Do

Velera, formerly PSCU/Co-op Solutions, is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, our company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Velera leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio.

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