VP, Platforms

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Overview

As the VP, Platforms, reporting to the Global Platform Services Lead, you will guide clients and internal teams through the rapidly evolving digital marketing ecosystem, focusing on sophisticated platform adoption, data integration, and digital maturity strategies. You will act as a thought leader for platform strategy, steering the development and execution of data-driven solutions and supporting clients in navigating challenges such as privacy regulations and cookie decline. You will lead a senior analyst, foster strategic partnerships, and collaborate across departments to drive innovation and maximize client impact. This role will be dedicated to leading the Martech / Adtech strategy for a retail industry client.

Responsibilities

• Platform Strategy and Client Consultation: Develop and oversee platform strategy for a key client touching on areas including CDPs, Clean Rooms, Web Analytics, Experimentation, CRM, and 1st party data management.
• Data Integration and Onboarding: Lead the consultation, integration, and maintenance of offline data sources into digital platforms, enhancing clients' audience segmentation and personalization capabilities.
• CM360 Expertise: Leverage knowledge of CM360 to guide clients in offline data onboarding, enhancing reporting accuracy and targeting.
• Privacy and Compliance: Drive client readiness for evolving privacy regulations and data collection limitations, ensuring compliance through innovative solutions and privacy-compliant methodologies.
• Client Roadmaps for Digital Maturity: Define and execute data maturity roadmaps that align with client objectives, incorporating analytics, experimentation, and platform evolution to achieve measurable business outcomes.
• Cross-functional Collaboration: Partner with teams across analytics, partnerships, and activation to integrate platform solutions, ensuring cohesive project delivery and knowledge-sharing across functions.
• Thought Leadership and Innovation: Maintain KINESSO’s position as a leader in platform services by exploring emerging technologies and integrating cutting-edge solutions into client strategies.
• Team Leadership and Mentorship: Lead and develop a team of platform specialists, fostering a culture of innovation and operational excellence to ensure team growth and client satisfaction.

Required Skills and Experience

• Platform Proficiency: Expertise in key martech platforms, with demonstrated experience in offline data onboarding processes.
• Strategic and Operational Leadership: Proven ability to design and execute strategic and tactical platform initiatives that drive client success and deliver measurable outcomes.
• Analytical and Technical Insight: Advanced analytical skills with the ability to translate complex data into actionable insights for a variety of stakeholders.
• Privacy and Data Compliance Knowledge: In-depth understanding of privacy laws, cookie decline, and data collection regulations, with experience in implementing privacy-first solutions.
• Collaborative and Communication Skills: Exceptional ability to engage and communicate technical concepts to diverse teams, ensuring alignment across projects and client needs.
• Client-focused: Track record of success in a client-facing role within a digital marketing or media agency environment, with a deep understanding of client service excellence.
• Leadership and Mentorship Experience: Experience managing and mentoring cross-functional teams, with a focus on professional growth and performance excellence.

Desired Skills and Experience

• Familiarity with retail media network adtech.
• Background in vendor-side role, agency martech, consulting or strategic advisory roles within the digital marketing space.
• Experience with data strategy and platform innovation initiatives in a media agency setting.

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.