The Vice President, Performance Marketing owns the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO/AEO/GEO, SEM, email, affiliate, and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL → SQL → SAL → revenue targets across all product lines and industries.
Reporting directly to the CGO, the VP will build and lead a world-class performance marketing organization, establish predictive forecasting models, and implement real-time optimization frameworks powered by data, automation, and cross-functional alignment.
Responsibilities
Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments.
Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution).
Target Setting & Accountability: Define, forecast, and hit aggressive growth targets for lead volume, cost-per-lead, conversion rates, and downstream revenue impact.
Data & Analytics Leadership: Establish enterprise-grade reporting, dashboards, and experimentation frameworks (A/B testing, incrementality, LTV:CAC modeling).
Team Building & Leadership: Scale and mentor a high-performing team; recruit senior talent in paid social, SEO, and lifecycle marketing.
Cross-Functional Alignment: Partner with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes and unit economics.
Innovation & Channel Expansion: Identify and pilot high-ROI channels (e.g., TikTok, Reddit, partner co-marketing, review platforms) while optimizing core engines (Google, LinkedIn, Meta).
Qualifications:
10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company.
Proven P&L Impact: Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution.
Technical Mastery: Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization.
Analytical Rigor: Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing.
Leadership & Team Scaling: Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members).
Creative Problem-Solving: Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency.
Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales, Product, and Executive leadership.
Nice-to-Have
Led demand gen at a company with $50M+ ARR** or 1M+ monthly active users.
Built in-house capabilities in SEO content engines, email lifecycle automation and affiliate/partnership programs.
Experience with Capterra, G2, Software Advice, or industry-specific review platforms.
Familiarity with privacy-first marketing.
Skills Required
- 10+ years of progressive experience in performance marketing
- 5+ years in a senior leadership role at Director level or above
- Experience at a high-growth SaaS, technology, or AI-native company
- Track record of managing and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution
- Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms, Google Analytics 4, Google Tag Manager, CDP integration, and HTML/CSS
- Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing
- Experience hiring, developing, and leading distributed or multidisciplinary marketing teams of 8 or more members
- Experience leading demand generation at a company with $50M+ ARR or 1M+ monthly active users
- Experience building in-house SEO content engines, email lifecycle automation, and affiliate or partnership programs
- Experience with Capterra, G2, Software Advice, or industry-specific review platforms
- Familiarity with privacy-first marketing
Filevine Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Filevine and has not been reviewed or approved by Filevine.
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Healthcare Strength — Health, dental, and vision coverage plus disability insurance and parental leave are presented as part of the core package, indicating a solid baseline. Feedback suggests these offerings contribute to a perception of comprehensive foundational benefits.
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