We are seeking a VP, Media Strategy to serve a dual mandate: providing senior strategic oversight across our media planning teams while also elevating the department’s strategic capabilities in audience development, communications planning, and data-driven insights. This person will be both a hands-on leader who ensures day-to-day quality across accounts and a strategic authority who raises the bar for how we think about media.
At Wpromote x Giant Spoon, we believe the line between brand and performance is a false choice. We encourage our clients to prioritize impact over impressions, and to think about media as an integrated system - not a collection of channels. We combine creative ambition with measurement rigor to help brands grow at every stage of the funnel.
The ideal candidate combines deep media strategy expertise with the leadership presence to command a room. They understand the full media landscape - from linear and connected TV to programmatic, social, audio, and emerging channels - and can translate audience insights and data into strategic frameworks that drive business outcomes. They have a strong point of view on how brand and performance media work together, and can articulate measurement approaches that give clients confidence in their investment. This person is equally comfortable leading a client presentation, mentoring a junior planner, and pressure-testing a comms plan.
We are looking for someone with a creative and entrepreneurial drive who thrives on the complexity of managing multiple accounts simultaneously. This role requires proven managerial experience and a genuine passion for developing junior talent into strong media strategists. The ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with.
This position will be working out of our NY office on Tuesdays, Wednesdays and Thursdays.
The anticipated annual salary range for this position is $195,000 - $225,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
Responsibilities
- Serve as a senior media strategy voice across the department, leading audience strategy, communications planning, and channel architecture for client engagements.
- Provide day-to-day strategic oversight and quality control across media planning teams working on multiple client accounts, ensuring strategic consistency and rigor.
- Lead the development of insight-driven media strategies grounded in audience data, cultural context, and measurable business outcomes.
- Act as a trusted media advisor to clients, building senior-level relationships and commanding the room in presentations, strategic reviews, and annual planning sessions.
- Support new business pitches with compelling media strategies and frameworks that demonstrate the agency’s differentiated approach to integrated media.
- Partner with performance media, analytics, and creative teams to ensure integrated planning and measurement coherence across the full funnel.
- Drive the evolution of the department’s strategic capabilities - including audience segmentation frameworks, comms planning methodologies, and investment allocation approaches.
- Ensure the work is achieving our clients’ broader business and marketing goals, connecting media activity to revenue and growth outcomes.
- Synthesize complex media landscapes, data, and competitive dynamics into clear, actionable strategic recommendations for both clients and internal teams.
- Provide leadership, mentorship, and career development guidance for Media team members.
Requirements
- 12+ years of experience in media strategy, media planning, or integrated media roles, with a significant portion at an agency or media company.
- A minimum of 5+ years of direct managerial experience, with a track record of developing talent into dynamic, effective teams and individuals into leaders.
- Deep understanding of the full media landscape: linear and connected TV, digital video, programmatic, social, audio, OOH, and emerging channels.
- Demonstrated expertise in audience strategy, segmentation, and data-informed planning approaches.
- Working knowledge of media measurement frameworks including marketing mix modeling (MMM), attribution, incrementality testing, and brand lift studies.
- Strong understanding of how brand and performance media work together across the funnel, with the ability to articulate investment trade-offs to clients and internal stakeholders.
- Passionate about cultivating a deep, proactive understanding of the media landscape, consumer behavior, and competitive dynamics - and leveraging that knowledge to identify growth opportunities.
- A commanding communicator who can build trust and confidence with senior clients and C-suite stakeholders.
- Excellent presentation, deck creation, and storytelling skills - able to translate complex media strategies into clear, persuasive narratives.
- Intellectually curious about the evolving media ecosystem, with a bias toward testing new approaches in audience targeting, measurement, and channel innovation.
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
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Skills Required
- 12+ years of experience in media strategy, media planning, or integrated media roles, with significant agency or media company experience
- Minimum of 5+ years of direct managerial experience with a track record of developing talent
- Deep understanding of the full media landscape: linear and connected TV, digital video, programmatic, social, audio, OOH, and emerging channels
- Demonstrated expertise in audience strategy, segmentation, and data-informed planning approaches
- Working knowledge of media measurement frameworks including marketing mix modeling (MMM), attribution, incrementality testing, and brand lift studies
- Strong understanding of how brand and performance media work together across the funnel and ability to articulate investment trade-offs
- Excellent presentation, deck creation, storytelling skills, and ability to command senior client/C-suite relationships
- Passion for staying current on media landscape, consumer behavior, competitive dynamics, and testing new approaches
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
