VP of Marketing

Fisher & Paykel is one of New Zealand’s best-known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop luxury products designed around people are core elements that make us unique.  

Driven by our brand values of being real, generous, curious and sustainably minded, as a team we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world's most human-centered, #1 premium appliance brand. 

The Opportunity 

As the Vice President, Marketing for the US market you will play a significant role in accelerating Fisher & Paykel Appliances (F&P) market position by leading the local marketing strategy and implementation and ensuring alignment to the global marketing playbook and brand identity. This role will be key in balancing total marketing investment to achieve short- and long-term commercial objectives, in partnership with the local and global marketing group, including digital and brand teams. 

You will lead the understanding of F&P’s marketing strategy for both the indoor (F&P) and outdoor (DCS) brands nationally =with a particular focus on its end-to-end implementation across all customer touchpoints to drive deep consumer and customer engagement and loyalty while enabling delivery to leading goal growth strategy.  

The role requires you to work collaboratively with our centrally located internal Brand & Content team to ensure effective and consistent communications that support the brand strategy. As the US Marketing Lead, you will collaborate with the Global Marketing and Digital teams to ensure the seamless local execution of the global strategy ensuring alignment to marketing playbook and effective activity across all customer touchpoints. 

This is where you come in 

While the title reflects alignment with our leadership team and the influence you will hold both locally and globally, this is a hands-on role focused on partnering with leaders to shape and deliver impactful marketing strategies to drive business success. 

Being immersed in what the future of marketing looks like, means your agility to change how we engage with our customers is second to none. We are changing fast, and the market is changing with us, so you will need to have a digitally focused forward-thinking approach to be at the forefront of engaging our future customers. 

So who are you? 

You’ll be an energized, focused leader with broad experience across marketing roles; you will understand luxury and design led brands and will have experience specifically working in-house for companies specializing in the manufacturing and marketing of durable goods.  

You will lead our US Marketing team for F&P and DCS, partnering with our central Brand & Content Team to ensure alignment on brand standards and market strategy execution. You will understand our customer personas and the levers to engage them. While keeping your finger on the pulse you will engage with your global marketing colleagues to collaborate on ways to continuously connect our customers across our brand, products and services. 

You will be able to perform at a senior level both strategically and operationally, with a passion for driving strategy, putting structured plans in place to achieve our strategic imperatives and have a strong financial understanding and analytical skills. 

You’ll possess an ability to develop and apply the best commercial and creative solutions for the right situation, increasing market share. You’ll provide insights through analytics, understanding and focusing on what creates whole of business value. 

You will have expertise in the media landscape and familiarity with D2C (Direct-to-Consumer) channel strategies. You will have the ability to adapt and thrive in a dynamic, fast-paced environment, be decisive and able to advise and guide a team in the right direction. 

We are a global brand on a journey as a business, so a key priority will be to influence the direction of who our customer is and how we effectively engage with them. 

What we offer 

This is a unique opportunity to move into a senior leadership role within a market team that is part of a broader global organization, Fisher & Paykel Appliances and our global parent company, Haier. In addition to gaining broad exposure and a diverse set of opportunities that come from a growing challenger brand, you will have the ability to participate in a variety of formal and informal leadership development opportunities to grow your personal leadership ability.  

In addition to the Leadership & Career Development programs, including organized mentorship opportunities, we offer the following competitive benefits: