VP of Marketing

Billd is a fast-growing fintech company looking to disrupt a $1.5 trillion industry. We offer first-of-its-kind, industry-leading financial and technology products to empower our customers, commercial subcontractors. We believe in championing the underdog because no one else does.

You will be challenged to bring your best self to Billd and guaranteed to have the most professionally rewarding experiences of your career. We pride our team on being focused, relentless, and driven, but never take ourselves too seriously and love having fun.

As a rapidly growing company, we offer several opportunities for internal growth and career development. We’re committed to the motivated professionals that work at Billd, but don’t just take our word for it. Check out our 4.4 Glassdoor rating to see what our team has to say about working here.

But the praise doesn’t stop there. Some of our awards include:

• 4x Top Private Companies award winner (Austin Business Journal)
• 4x Fastest Growing Companies award winner (Austin Business Journal)
• 4x Top Technology Firm (Construction Executive Magazine)
• 2x Top Tech Employer in Austin (Austin Business Journal)
• 2x Best Places to Work (Forbes, BuiltIn)
• 1x Best CEO Nomination (Austin Business Journal)
• 1x Top 10 Startups in Austin (LinkedIn)
  

We call our Austin, TX, headquarters home and have a hybrid work model that allows employees the flexibility to work from home one day per week. Our dog-friendly office is centrally located north of downtown and features a fully stocked kitchen, on-site fitness room, and hosts quarterly company-wide team events.

The Role

The VP of Marketing will be both the visionary of Billd’s marketing strategy and a hands-on leader ready to roll up their sleeves to execute. This leader will report directly to the CEO and work closely with an amazing GTM exec team to drive measurable growth across our customer acquisition channels.

The mandate for this role is clear: support 30% annual growth in our core financial products while successfully launching several new products and channels. 

At its core, success in this role comes down to three things:

1. Champion of the Sub Storytelling – Be the visionary of our content and customer engagement, shaping how Billd tells the subcontractor story and positions itself as the Champion of the Sub. Along with our content team, lead brand voice, content strategy, and thought leadership that deeply resonates with our customer. 
2. B2B Performance Marketing Execution – Develop and execute Billd’s performance marketing strategy with a relentless focus on measurable outcomes: pipeline growth, CAC, LTV, conversion rates, and ROI. Build campaigns that support Outbound Sales, Supplier Referrals, Technology Partner Referrals, Turner Referrals, and Predictable Pay Referrals.
3. Marketing Innovation with AI + AIO – Transform how Billd distributes content and generates demand by innovating with artificial intelligence and AIO-driven marketing approaches. Stay ahead of industry shifts, testing and scaling modern distribution models that maximize reach, efficiency, and impact.

Key Responsibilities

• Pipeline Growth – Deliver marketing-sourced pipeline that supports 30% annual revenue growth in core products, while building demand for new product launches and channel expansions.
• Revenue Alignment – Partner with Sales leadership to ensure marketing efforts translate into a cohesive customer experience and delivery of value proposition.
• Demand Generation Execution – Design and optimize multi-channel programs (ABM, paid digital, outbound support, events) with a relentless focus on new logo velocity and CAC:LTV.
• Content & Messaging – Be the visionary of thought leadership, case studies, video, and digital campaigns — that engages subcontractors and partners.
• Channel Marketing – Build high-performing referral and co-marketing campaigns with suppliers, technology partners and Predictable Pay.
• Analytics & Attribution – Establish tracking for funnel performance, pipeline velocity, and ROI. Continuously optimize spend and programs using data-driven insights.
• Team Leadership – Build and lead a marketing team focused on execution speed, accountability, and measurable results.
• Brand Growth – Ensure brand and messaging are consistent across all channels while tying brand awareness directly to pipeline creation and revenue.
• Agency Management - Manage external agency that manages performance marketing.  

Skills and Qualifications

• Experience in construction or construction technology not required but highly encouraged given the focus on content for our customer. 
• 10+ years in B2B marketing, with significant experience in demand generation and growth marketing.
• Proven track record of delivering marketing-sourced pipeline that supports double-digit annual revenue growth in a high-growth company.
• Expertise in paid media, campaign optimization, and attribution modeling across digital and ABM channels.
• Strong command of growth metrics: CAC, LTV, pipeline velocity, funnel conversion rates, and marketing ROI.
• Experience launching marketing strategies for both established products and new product rollouts.
• Skilled in marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Metabase).
• Strong leadership and cross-functional collaboration skills; comfortable working directly with executive leadership.
• Bachelor’s degree required; MBA preferred.

Why Billd?

Billd is committed to building a diverse and inclusive environment, and we’re proud to be an equal opportunity employer. We value the perspectives and experiences of every applicant, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.