Fleetzero

VP of Marketing

Posted 14 Days Ago

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Houston, TX

In-Office

Senior level

Transportation

The Role

The VP of Marketing at Fleetzero will define and architect the brand narrative, manage strategic marketing initiatives, and enhance customer relationships to position autonomy and electrification in the maritime industry.

Summary Generated by Built In

The Mission

Fleetzero is making ships robots—electrified, autonomous, and mission-critical.

Our platforms don’t just float; they redefine what’s possible on water.

We need a VP of Marketing who can turn technical breakthroughs into a brand people feel and a story the world follows.

This isn’t about logos or taglines. This is about positioning autonomy as inevitable, electrification as obvious, and Fleetzero as the one making it real.

What You'll Own

Brand & Positioning

Architect a brand that lives equally in a Navy briefing room, a shipyard in the Gulf of America, and a viral X thread.
Define the voice: precise, confident, quietly obsessive.
Craft the narrative arc:
Technical clarity — make robot ships feel like common sense.
Emotional pull — spark the instinct that says “I want to be part of this.”

Strategy & Execution

Build the integrated playbook: leadership comms ↔ PR ↔ digital ↔ events ↔ partnerships.
Turn product launches into cultural moments. Trade shows into proof points.
Own the relationships: customers, media, creative agency partners, industry influencers.
Growth stack: own website, analytics, SEO/SEM, paid social, and experimentation roadmap to hit MQL/SQL/SQO goals.
Ship repeatable systems—because we don’t do one-offs.
Sales enablement: build and maintain the GTM library—decks, one-pagers, TEI/case studies—and enable Sales/CS for repeatable motions.

Content & Comms

Manage the company’s online presence across websites, social media, and digital channels to maintain consistent messaging and foster engagement.
Monitor marketing campaign performance and offer insights to guide future strategies
Produce content that stops scroll and starts conversations: white papers that engineers quote. Case studies that close deals. Decks that raise rounds.
Run press engagements, contribute to investor communications, and crisis management alongside the leadership team.
Teach every team how to talk about what they build—without dumbing it down.

Bonus Points (You’ll Do These Too)

Maritime/energy/industrial or autonomy domain exposure; comfort with shipyard/OEM/integrator ecosystems.
Public-sector/defense experience (procurement pathways, basic FAR/DFARS awareness) and export-control awareness (ITAR/EAR).
Experience collaborating with class societies and port/flag/regulatory stakeholders.

Who You Are

You’ve led marketing at a deep-tech startup that shipped hardware and narrative.
You speak fluent engineer, operator, and investor—often in the same sentence.
You’ve turned complex systems into simple convictions.
You move fast, write sharp, and measure everything.
You’re allergic to buzzwords but fluent in earned attention.
You will work directly with our co-founders, Steven and Mike.

Why Now

We’re past prototypes.

We’re in production, in the water, and in the conversation.

The next 24 months will define the category.

Your work will decide who owns it.

Ready to write the story that launches a robot ship?

Apply with your playbook and a resume - We read every word.

All roles are expected to include intermittent or occasional travel as the business needs.

The salary range for this role is an estimate based on a wide range of compensation factors, inclusive of base salary only. Actual salary offer may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Highly competitive equity grants are included in most full time offers and are considered part of Fleetzero's total compensation package.

Fleetzero does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.