VP of Marketing

At Rarible, we’re not just building an NFT platform; we’re pioneering an ecosystem that empowers creators, collectors, and businesses to participate in the evolving Web3 space. Aligned with our mission to inspire creative expression, we aim to build the leading platform for both B2C and B2B NFT solutions, transforming the way people create, trade, and engage with digital assets. To take us to the next level, we’re seeking a VP of Marketing who’s ready to push boundaries, expand our reach, and define Rarible as a household name in Web3.

This is an ambitious opportunity that demands the best of us, every day, as we work to build the future of the NFT landscape. If you are passionate about our mission and eager to leave a lasting mark on a rapidly evolving industry, we want to hear from you.

Responsibilities

• Strategic Vision & Leadership: Develop and execute a long-term marketing strategy that aligns with Rarible’s vision and growth objectives, integrating B2C and B2B efforts for a unified brand presence.
• Brand & Growth Marketing: Define and elevate Rarible’s brand identity, creating a compelling narrative and positioning to engage diverse audiences, including developers, creators, collectors, and enterprise clients.
• Team Development: Build and manage a high-performing marketing team across digital marketing, product marketing, and demand generation. Foster collaboration with our existing social media, partnership, communications, and content teams.
• Community Engagement: Lead partnerships with influencers and content creators to produce high-quality, engaging, and educational content that strengthens Rarible’s footprint in the Web3 ecosystem.
• Public Relations: Oversee PR efforts, securing strategic opportunities at industry events, conferences, and in media to enhance Rarible’s visibility and thought leadership.
• Campaigns & Activations: Craft targeted campaigns that boost customer engagement and retention, driving growth for both B2C and B2B platforms.
• Partnership Cultivation: Leverage relationships and networks within the crypto and NFT communities to keep Rarible at the forefront of the Web3 conversation.

What we look for

• Proven experience as a senior marketing leader, with a track record of driving revenue growth and scaling marketing efforts across various channels.
• Expertise in brand, growth, and product marketing, capable of balancing long-term brand-building with short-term growth initiatives.
• Web3, NFT, or blockchain experience is a major plus, with a quick understanding of industry dynamics and trends.
• Exceptional storytelling skills, able to craft messages that resonate across B2B and B2C audiences.
• Successful leadership in cross-functional teams, fostering collaboration between marketing, product, and sales.
• Strong content management experience, able to oversee a diverse content pipeline across multiple platforms.
• Extensive network within Web3, leveraging relationships to foster partnerships and media presence.
• Confident public speaker, comfortable representing Rarible at events, panels, and conferences.

What we offer;

• Global Impact: Contribute to a rapidly expanding global organization at the forefront of Web 3 innovation.
• Well-being: Unlimited paid days off policy to prioritize your own rest and relaxation.
• Ownership: Stock options and RARI Token grants, empowering you to be a part of our success story.
• Resources: Access to top-notch hardware and software tailored to your role's requirements.
• Healthcare perks for US employees provided by Sequoia

The base salary for this position will vary based on geography and other factors. The compensation package will include base salary, stock options and a token grant. Total compensation will be $200k-$300k. Final offer amount will be at the company’s sole discretion and determined by multiple factors, including years and depth of experience and expertise, location and other business considerations.

Equal Employment Opportunities at Rarible

Rarible is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Rarible believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.

Rarible also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Rarible commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws.