VP Marketing

The Gist

We are Vim, a digital healthcare technology company operating within the US Healthcare Market and specializing in bridging information gaps prevalent in the industry. Our innovative platform connects data, workflows, and applications to facilitate seamless data exchange between digital health builders and endpoint caregivers. By streamlining these clinical workflows, Vim minimizes bureaucratic hurdles, resulting in better care and cost savings. 

What we are doing at Vim 

Vim has built a next-generation clinical workflow integration technology that is disrupting the US healthcare industry. Digital health builders of all sizes, including national health plans, leading Management Services Organizations (MSOs), value-based care enablers, and tech companies, use Vim's platform to connect with over 2,000 care provider organizations giving them the tools and resources they need to operate efficiently and thrive without the burden of portals or spreadsheets. We are now opening the door to accelerated innovation in healthcare with our new developer platform (Canvas). By streamlining access to data, applications, and patient insights, we're helping providers enhance the quality of care for their patients. 

The Role

We’re looking for a visionary marketing leader to lead our marketing strategy including growth/customer acquisition, brand strategy, commercial enablement, competitive intel, and go-to-market support. This person should be highly data driven with an extensive background in paid acquisition and growth initiatives. Looking for someone who can leverage content and branding in a strategic and proven way to drive customer acquisition.  This VP level position will report to Vim’s CEO and work closely with Vim’s executive team to shape overall business strategy. The ideal candidate will come from a tier one technical startup with a history of high growth and scale. They will have a strong SaaS go to market background with a highly technical foundation. 

What you will do 

• Develop and execute a comprehensive marketing strategy that supports our overall business objectives with a focus on  demand generation, brand creation and awareness/PR, event marketing, and content marketing 
• Lead demand generation efforts to drive qualified leads through various digital marketing channels, including but not limited to social media, email marketing, and content marketing
• Implement and optimize lead nurturing programs to convert leads into customers
• Define and execute Vim’s strategic brand story to keep our marketing positioning on pace with our technological advantages as well as the growing healthcare technology market
• Collaborate with product teams, including product marketing functions, on plans that effectively communicate the unique value proposition of our point of care connectivity  platform to our target audience
• Manage a team of marketing professionals (a global team), providing leadership and direction to ensure the team is working effectively and efficiently
• Collaborate with other cross-functional teams, including sales, and customer success, to align marketing initiatives with overall business objectives and drive revenue growth
• Manage event marketing strategy and focus as well as planning and execution 
• Conduct ongoing market research to stay up-to-date with industry trends and changes, and adapt marketing strategies accordingly
• Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and identify areas for improvement
• Develop and manage the marketing budget, ensuring that resources are allocated effectively and efficiently to maximize return on investment

Must have:

• 10+ years of experience in marketing, with at least 5 years in a leadership role managing a team of marketing professionals 
• First hand experience being part of growth stage companies that scaled to at least $50-100 million in ARR, developing and selling SaaS enterprise products to large enterprise customers as well as to SMBs
• Knowledge of digital marketing techniques, including SEO, SEM, social media marketing, email marketing, and content marketing
• Experience developing and executing integrated marketing campaigns across multiple channels
• Experience working with cross-functional teams to drive business growth and revenue
• Experience with marketing analytics and the ability to interpret data to drive marketing decisions
• Ability to manage multiple priorities and meet deadlines in a fast-paced, dynamic environment
• High EQ - the right candidate must be a people-person, have strong interpersonal skills and ability to establish positive personal and professional relationships
• Demonstrated leadership skills with the ability to manage and inspire a team to achieve marketing objectives
• Passionate, energetic, motivated and self-driven, demonstrating a “can do” approach
• Has grit! Someone who has a track record of staying and growing with strong companies 
• Be located in commuting distance to our amazing Vim NYC Offices located in the Chelsea area of Manhattan! 

Nice to Have:

• Previous experience in the healthcare industry with a preference for healthcare technology/Saas products 
• Previous experience with value based care, interoperability, point of care solutions, electronic health records, or artificial intelligence healthcare applications 

Vim’s Culture, Compensation ,and Benefits 

Our employees are go-getters and bring “Vim and Vigor” to their everyday work life; they are expected to ask bold questions and work as a team towards the success of the company.  We prioritize employee satisfaction through a comprehensive range of benefits designed to enhance work-life integration and foster a positive culture.

The target base salary for this role is between $180,000-$230,000 per year base salary (Compensation is influenced by a wide array of factors including but not limited to skill set, and level of experience)Additional compensation in the form of options, commission and/or bonus are dependent on the position offered 

• Vim offers a comprehensive benefits package including discretionary (unlimited) vacation time off; generous contribution to health care, dental, and vision insurance; and 401K program 
• We embrace the hybrid work model, and we offer the flexibility of working several days from home, ensuring comfort and productivity 
• Our dog-friendly policy recognizes the importance of furry companions in our lives
• Regular happy hours and team events provide opportunities for socializing and team bonding, while office wide lunches encourage camaraderie and collaboration 
• At Vim we also provide unlimited flexible days off, our employees can manage their schedules according to personal needs, promoting overall well-being 
• We embrace a growth mindset, and we encourage continuous learning and development, empowering employees to reach their full potential both personally and professionally

Vim is proud to be an equal-opportunity employer with a high interest in creating a diverse and inclusive work environment. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender/gender identity, age, military/veteran status, disability, or other legally protected characteristics. 

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