At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way. #OneCastOneCrew
About Backstage
Backstage is the largest talent marketplace for the entertainment industry, media, brand marketers, and other content creators, matching their creative projects with the best actors, voiceover artists, production crew, and other industry professionals. Employers around the world use our best-in-class technology to staff over 50,000 creative projects a year in film, television, commercials, branded content, theater, experiential marketing, and more.
Backstage is the only platform that services the entire content creation ecosystem, providing a one-stop shop for productions to source, hire, and pay right-fit talent for any project, anywhere. We recognize creatives as the beating heart of our brand, and we have a core mission to break down barriers for entry to careers in the entertainment industry by connecting talent to the best jobs, networking opportunities, and educational resources.
Crucial to that mission is our ongoing commitment to harnessing the latest technology to design innovative digital tools that promote more diverse, equitable, and inclusive hiring practices and facilitate more authentic, succesful storytelling. We’re a team of customer-centric, data-driven, forward-thinking, strategic problem-solvers with a passion for helping our customers and members make amazing things together.
About TCS
TCS' mission is to empower creative talent and streamline the content creation process for projects in film, television, commercials/branded content, social media, theater, music video, video games, and more. We provide solutions that manage the entire project lifecycle, including talent discovery and staffing, production, post production, and distribution. Our brands include Backstage, Coverfly, FilmFreeway, Final Draft, ShareGrid, and Voice123.
TCS is the creative services division of Cast & Crew, a family of individually innovative companies modernizing the ways in which content is created.
The Role:
Backstage is seeking a VP of Marketing to oversee the TCS Brands (FilmFreeway, FinalDraft, Voice123, ShareGrid and Industry Arts) growth marketing strategies to drive customer acquisition and engagement. In this role, you will be leading cross-functional teams to develop and execute campaigns, optimize conversion funnels, and analyze and measure results. Our current team consists of ~11 creative marketers spread across our brands. We value innovation, experimentation, and data-supported decision making in a supportive, democratic, open, and respectful environment.
As our VP Marketing, you will be directing department-wide projects, requiring meticulous planning, execution, and tracking of marketing projects to meet strategic objectives. You must be an excellent leader with proven experience supporting collaboration, allocating resources, managing budgets, and delivering projects on time with measurable results. Your success in this role will be determined by the overall success of campaigns against the roadmap objectives, your ability to leverage and develop the skills of our team, and your depth of expertise as a growth marketer.
The VP of Marketing - TCS Brands will report to the President of TCS.
What You’ll Do:
- Work closely with the GMs of each brand to develop marketing strategies and help them achieve their P&L goals
- Lead and manage a team of growth marketers; provide mentorship, coaching, and professional development opportunities
- Collaborate with cross-functional teams (Product, Design, Engineering, Sales, etc.) to develop and execute campaigns that drive customer acquisition and engagement
- Create and manage a growth marketing budget and track and report on campaign performance
- Make decisions on which channels to invest in (paid, social, email, etc.) to drive optimal growth for the brands
- Develop an SEO and AI organic roadmap. Work with content team to support organic plans
- Establish systems and processes for measuring results. Work with the data team, and setup data pipelines to improve marketing efficiency
- Review our current toolsets and upgrade, keep or make recommendations on new
- Interpret and leverage customer behavior data to optimize marketing efforts; use insights to craft high-impact growth strategies across all parts of the funnel
- Stay up-to-date with industry trends and best practices, and provide thought leadership on growth marketing
What we’re looking for from you:
- Expertise in growth marketing aimed at a B2C audience; able to ideate and drive campaign strategy across marketing functions to meet business objectives
- Excellent leadership skills, with proven experience managing teams and cross-functional projects
- Prior experience directing paid acquisition strategy, evaluating results and adjusting audiences and/or content to meet the ever-changing nature of major advertising platforms and social media
- Prior experience with SEO and content creation, and a proven track record of driving organic growth
- Prior experience managing robust email campaigns and creating user journeys
- Deep understanding of customer segmentation and strategizing effective communication and positioning for each unique segment
- Strong analytical skills, including advanced proficiency with Google Analytics 4 and Amplitude (or analogous platform); experience using data to drive decision-making
- Technical acuity with BI platforms such as Looker and/or Tableau
- Familiarity with attribution platforms for iOS
- Good communicator, great collaborator, and team member
- Excellent written and verbal communication skills, with the ability to articulate complex concepts to a variety of audiences
- Exceptional project management skills; able to create roadmaps, drive consensus, allocate budget and resources, and deliver projects on time
Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location.
The compensation range for this position is:
$150,000—$190,000 USD
Benefits
Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.
Due to the high volume of applicants, it is likely that only shortlisted candidates will be contacted.
CA residents: Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies. A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/
Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.
What We Do
There’s nothing more exciting than a live event, and there’s no better way to reach an audience than with a well-made commercial. With our modern solutions and responsive approach to customer success, CAPS is here to simplify productions, no matter what our customers’ goals are.
CAPS joined the Cast & Crew family in 2016 and continues to provide forward-thinking workflow solutions to the Commercial, Music Tour, and Live Event industries. Our passion for thrilling experiences is matched only by our expertise in helping to make them happen. From understanding tax incentives and workers' compensation to payroll solutions and productivity enhancements, we’re here to help, every step of the way.
In the ever-evolving arena of commercials, live performances, exhibitions, and venues, we understand how to navigate the unique landscape. Our wide breadth of experience is complimented by our specialized knowledge base, industry expertise, and tailored software. These tools help us deliver the personalized service our customers need.
