About Kami
Kami is a thriving organisation filled to the brim with talented, creative, and passionate people! It’s hard not to love what you do when our leading digital classroom platform offers meaningful solutions to over 50 million users worldwide, empowering students and supporting teachers!
The Opportunity
The VP of Marketing is the senior leader responsible for architecting and executing Kami Group’s (Kami, Kami Companion & Book Creator) marketing and communications strategies, as well as overseeing the overall branding and corporate image. This role guides the entire marketing department, manages strategic planning and budgeting, and ensures all efforts drive business growth, are data-informed, and align cross-functionally with sales and overall company objectives.
We are a SAAS Edtech company and at least 5+ years of SAAS (preferably Edtech) is a must.
What You'll Do
Strategic Leadership & Planning
- Define and lead Kami’s global marketing and communications strategy, ensuring consistency of brand message, tone, and experience across all touchpoints.
- Provide strategic oversight of content, digital marketing, product marketing, social media, and events to ensure a unified and impactful brand presence.
- Develop and execute the annual marketing plan, including campaign calendars, budgets, and performance metrics aligned with business goals.
- Champion Kami’s brand evolution, ensuring it reflects our mission, values, and product innovation across global markets.
- Lead, mentor, and inspire a high-performing marketing team, fostering creativity, accountability, and collaboration.
Market Insights & Growth Strategy
- Continuously monitor market dynamics, industry trends, and customer insights to identify opportunities for growth and differentiation.
- Oversee the development and delivery of all marketing initiatives, ensuring excellence across campaigns, launches, and communications.
Integrated Marketing Execution and Cross Functional Partnership
- Oversee the implementation of the marketing strategy..
- Partner with Sales, Product, and Customer Success leaders to ensure marketing strategies support revenue, adoption, and retention goals.
- Drive sales enablement, ensuring the commercial team has the tools, content, and insights needed to effectively position and sell Kami’s solutions.
- Collaborate with the executive team to align marketing priorities with company-wide objectives and investment strategies.
- Manage relationships with key agencies, media partners, and strategic collaborators, ensuring alignment, value, and accountability.
What You'll Bring
- Proven senior leadership experience in developing and executing comprehensive marketing and communications strategies.
- Expertise in brand management, digital marketing, media campaigns, and creative team guidance.
- Demonstrated ability to set marketing budgets, define KPIs, and report on campaign effectiveness and ROI.
- Experience utilizing market analysis and data (including internal databases) to inform and adjust strategic planning.
- Strong track record of successful cross-functional partnerships, particularly with Sales teams.
Why Kami?
We’re building a high performance, best in class team to help capitalize on our exciting momentum, and continue scaling Kami's magic and making a difference to schools, students, and teachers. With Kami, you’ll have
- A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
- High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
- Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
- A strong mission; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
- Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.
- Huge potential: Already used by 50M users in 175 countries. One of the most popular and fastest-growing EdTech platforms worldwide.
Top Skills
What We Do
We come to work everyday to help foster a positive learning journey for everyone. Kami was developed in Aotearoa, New Zealand by four university friends who decided to make a difference. Ten years later, we’ve grown into a team of over 100 Kami-leons with a shared goal of supporting classroom heroes and leveling the playing field so that all students, no matter their age, grade, or ability, can love learning. We’re proud to have been named one of Time magazine’s most influential companies in 2022 and included in the Deloitte Fast 50 as the fastest growing company and fastest growing exporter in 2021. Our investors include leading Australian venture capitalist firm Right Click Capital, CapitalPitch, New Zealand-based Flying Kiwi Angels, New Zealand Venture Investment Fund, and notable Silicon Valley investors such as Sam Altman of Y Combinator and Scott Nolan of Founders Fund. Our Team: We believe that having a dedicated, enthusiastic, and non-hierarchical team can achieve remarkable things — we’re well on-track to proving it, too. Our company culture embraces diversity, compassion, transformation, and most importantly, fun! With these values, we're working to add a little magic to education so that teachers and students can achieve so much more together. We thrive in an encouraging environment where people can share ideas, generate solutions, and grow. Join us in building the future of education. Get in touch at [email protected], we’d love to hear from you!
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