VP, Channel Engagement & Digital Experience

What You Will Do 

In all of your duties, you will have a relentless, obsessive, yet disciplined approach to manage all details to perfection and deliver desired results. 

Lead the development of multi-touch marketing plans – utilizing media attribution data, media mix modeling, and predictive analytics – to drive brand awareness, customer acquisition and retention. 

• Analyze paid and earned media results, along with business performance, from both in-flight and completed campaigns and proactively share actionable insights. 

• Oversee both proactive and reactive media initiatives that deliver regional and national coverage for each of C Spire’s lines of business, including effectively pitching stories to media targets (trade, local, national, TV, radio, online, etc.) and writing/editing pitch materials. 

• Lead the mapping of paid and earned marketing to customer journeys, helping ensure we’re reaching the right audiences in the right marketing channels at the right time. 

• Support the development of paid and earned marketing channel budgets. 

• Implement new techniques and technologies that are relevant to C Spire’s paid and earned media strategies, including driving a culture of consistent experimentation across our marketing teams through consistent A/B and multivariate testing across marketing channels. 

• Support the development of our paid and earned marketing platform roadmap, ensuring we’re fully maximizing capabilities of our martech stack with an emphasis on AI and ML. 

• Maintain current knowledge of paid and earned media best practices. 

• Oversee staff development through mentoring, coaching, and consistently providing feedback. 

This position is an exceptional introduction to strategic marketing leadership, as there is plenty of room to grow and learn from outstanding individuals in the field. From VP you will have a perfect springboard into all areas of C Spire and develop robust career skills. 

What You Will Bring 

As a C Spire team member you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. You will have a single-minded commitment to unbeatable internal customer and external candidate experience. To support our marketing team you will have an unapologetic passion for innovation and technology and an uncompromising drive toward continuous improvement. 

In addition to that, we require: 

• Four-year degree in marketing, advertising, business or other major in related discipline or equivalent years of relevant experience required. 

• Experience working directly with consumer, business, and technology media, from top-tier outlets to smaller niche targets required. 

• Strong networking and public speaking skills required. 

• Excellent writing skills and the ability to create compelling storylines required. 

• Experience utilizing data – including media mix models, web/mobile analytics, business data -- to craft media strategies required. 

• Must be a self-starter with strong critical thinking skills who is comfortable working in a fast-paced, deadline-driven environment. 

• Strong communication and organization skills; excellent planning and execution with attention to detail; strong project management skills with ability to manage multiple projects at once. 

We will give special consideration to candidates who have: 

• 15+ years paid marketing management experience — including developing paid and earned marketing strategies, building media plans, and analyzing results. 

• An MBA 

What You Will Gain 

A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that’s just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America's Best Midsize Employers multiple times because of it. We also offer: 

• Competitive Compensation Package 

• Blue Cross Blue Shield Health Insurance 

• Tuition Assistance Programs 

• Complimentary Wireless Service & Device* 

• 401k Match 

• Teladoc Telemedicine 

• WellBeacon Wellness Program 

• Paid Talent Referral Opportunities 

• Tailored learning paths for every position 

Physical Requirements/Working Conditions 

Must be able to sit for long periods of time and use computer keyboard and/or mouse while viewing computer screen.  

*Complimentary wireless service and device available to team members in our wireless footprint.