PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.
Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.
Position Description
PIMCO is seeking a Vice President, Marketing Automation Product Manager to serve as a subject matter expert for our Adobe Marketo instance. This individual will lead the day-to-day oversight of Marketo while also partnering closely with business and technology to shape the long-term automation vision, strategy and roadmap.
The ideal candidate is a Marketo Master Architect with deep technical expertise in platform administration, workflow optimization and system integration as well as marketing strategy and lifecycle execution. They bring proven experience implementing platform improvements, automation best practices and platform integration strategies that have delivered measurable impact in past roles.
This individual will champion, shape and scale a unified global marketing automation strategy that aligns with regional nuances and drives consistency across a global organization – simplifying complex concepts, driving adoption of best practices across regions, and ensuring platform decisions support both strategic marketing goals and operational efficiency.
In this role you will work cross-functionally and cross-regionally to ensure digital marketing teams are well equipped to plan, execute and optimize marketing campaigns and automation strategies including lead generation, segmentation strategy, nurture programs and lifecycle optimization strategies. Striving for operational excellence, you will gather requirements from marketing stakeholders and partner closely with technology to develop optimal platform workflows for automation and to ensure an efficient and effective global operating model.
The position is based in Austin, New York or Newport Beach and reports to the Head of Global Marketing Operations.
Responsibilities
Key responsibilities include, but are not limited to:
Drive Innovation: Drive innovation in marketing automation strategies, leveraging new features within Marketo, evaluate and pilot emerging technologies such as AI-driven personalization, predictive analytics, to enhance automation capabilities.
Own the Marketo Roadmap: Work with technology teams to prioritize integrations, product enhancements and process improvements and create roadmap visibility to the broader organization.
Workflow / process optimization: Identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates/campaign connectivity to enhance and enable true multi-channel marketing synchronization.
Strategic alignment: Collaborate with stakeholders to align marketing automation strategies with business objectives – including refinement and best use case of lead scoring models to reflect evolving priorities and enable accurate persona creation.
Data strategy & Insights: Partner with global analytics and digital marketing teams to define key performance indicators (KPIs) for automation programs and ensure consistent reporting across global campaigns. Act as SME for the email tagging framework to ensure effectiveness and minimize disruption by conducting impact analysis, coordinating changes with global email vendors, and implementing updates across platforms and process documents.
Champion best practices: Implementing global best practices to execute email campaigns, nurture programs, and other marketing initiatives within Marketo. Document standard operating procedures to train and support regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices.
Risk management: Oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA) including user access, data hygiene, and change management protocols across regions.
Position Requirements
Minimum of a bachelor’s degree from an accredited institution
At least 10 years of experience working with Marketing Automation platforms and multiple years specifically working in Marketo. Marketo Architect Master Certification is a plus.
Deep understanding of Marketo's features, functionality, and best practices
Digital product management or Digital marketing experience, with a proven track record of articulating a vision, executing a strategy, and managing executive-level stakeholders
Strong proficiency in workflow mapping and process improvement
Experience in financial services and/or asset management, with a focus on B2B and B2B2C business models
Experience working in a global context, with an appreciation for navigating risks and challenges across diverse markets.
Experience with CRM systems like Microsoft Dynamics and integrating them with Marketo.
Ability to manage projects, timelines, and resources effectively
Familiarity with other marketing technologies and tools.
An ability to analyze campaign performance with an emphasis on making data-driven decisions to improve overall strategy.
Experience facilitating and managing communication channels within the project, including meetings, workshops, email, and documentation.
Ability to work daily with engineering, communicate features and software architecture ideas, and apply QA best practices.
Interest and passion for all things digital, with a desire to continue to learn about new marketing automation technologies.
Drive continuous improvement by evaluating new Marketo features, emerging technologies, and automation best practices.
Preferred Qualifications
Understanding of financial products, investment strategies, and regulatory frameworks.
Experience with workflow software: (Visio), Jira, Aprimo, MS Teams, Slack, Confluence, MS Office, Google Analytics, Adobe, GA4.
Experience with other marketing operating and analytics tools: Cvent, Sitecore, Seismic, Snowflake, and PowerBi.
Salary Range: $ 150,000.00 - $ 225,000.00
Equal Employment Opportunity and Affirmative Action Statement
PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.
Applicants with Disabilities
PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.
Skills Required
- Bachelor's degree from an accredited institution
- At least 10 years of experience with Marketing Automation platforms, including multiple years working in Marketo
- Marketo Architect Master Certification
- Deep understanding of Marketo features, functionality, and best practices
- Digital product management or digital marketing experience with proven track record managing executive stakeholders
- Strong proficiency in workflow mapping and process improvement
- Experience in financial services and/or asset management (B2B and B2B2C focus)
- Experience working in a global context across diverse markets
- Experience with CRM systems like Microsoft Dynamics and integrating them with Marketo
- Ability to manage projects, timelines, and resources effectively
- Familiarity with other marketing technologies and tools
- Ability to analyze campaign performance and make data-driven decisions
- Experience facilitating and managing communications (meetings, workshops, email, documentation)
- Ability to work daily with engineering, communicate software architecture ideas, and apply QA best practices
- Interest in continuous learning about new marketing automation technologies and driving continuous improvement
- Drive continuous improvement by evaluating new Marketo features and automation best practices
- Understanding of financial products, investment strategies, and regulatory frameworks
- Experience with workflow/software tools: Visio, Jira, Aprimo, MS Teams, Slack, Confluence, MS Office, Google Analytics, Adobe, GA4
- Experience with marketing operating and analytics tools: Cvent, Sitecore, Seismic, Snowflake, Power BI
PIMCO Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PIMCO and has not been reviewed or approved by PIMCO.
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Leave & Time Off Breadth — Paid time off is described as generous, with substantial vacation at hire and additional time accruing with tenure. Time away is regarded as a highly important part of the package.
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Healthcare Strength — Health coverage is portrayed as comprehensive across medical, dental, vision, disability, and life insurance, complemented by wellness options such as on-site fitness and health savings accounts. These offerings are consistently characterized as strong.
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Retirement Support — Offerings include 401(k) matching and Roth 401(k), with an employee stock purchase program available alongside tax-advantaged accounts. The breadth of long-term financial benefits is emphasized as a strength.
PIMCO Insights
What We Do
PIMCO is a global leader in active fixed income. With our launch in 1971 in Newport Beach, California, PIMCO introduced investors to a total return approach to fixed income investing. In the 50+ years since, we have worked relentlessly to help millions of investors pursue their objectives – regardless of shifting marketing conditions. As active investors, our goal is not just to find opportunities, but to create them. To this end, we remain firmly committed to the pursuit of our mission: delivering superior investment returns, solutions, and service to our clients.
