VP of Indirect Channel Sales

Job Description

Balsam Hill, a leader in premium artificial Christmas trees and holiday décor, is seeking an accomplished leader to drive our indirect channel efforts and accelerate omnichannel growth through strategic wholesale partnerships and marketplace expansion.

Reporting to the Chief People & Growth Officer, the VP of Indirect Channel Sales will play a pivotal role in developing and executing comprehensive strategies to expand Balsam Hill's market presence through indirect channels. This role will drive strategic initiatives, manage complex relationships across multiple stakeholders, and ensure the successful execution of partnership-driven growth opportunities. While the primary focus will be on the U.S. business, successful candidates will provide mentorship and guidance to the international growth team, offering leadership and insight into international indirect channel growth.

If you’re a visionary leader with a passion for omnichannel innovation and a track record of driving impactful results through indirect sales channels, we want to hear from you. This full-time position is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office. Regular travel (~10-20%) to key retail partners and team locations will be required, primarily within the U.S.

What you’ll do:

• Develop and execute comprehensive indirect channel strategies that align with Balsam Hill’s direct digital and in-store experience and support our omnichannel goals
• Lead and optimize Balsam Hill's indirect channel business, including:
  • Strategic relationships with national retailers
  • Marketplace partnerships and growth
  • Reverse logistics programs
• Drive analytical decision-making through:
  • Demand planning and forecasting
  • Supply chain optimization
  • Sales performance analytics
  • Channel profitability analysis
• Collaborate cross-functionally with:
  • Merchandising teams on product development and assortment strategy
  • Marketing teams on channel-specific programs and brand positioning
  • Operations teams on supply chain and reverse logistics
  • Technology teams on e-commerce and system integrations
  • International business teams on strategies to accelerate indirect international channel growth
• Lead strategic planning and execution for:
  • Amazon business growth and optimization
  • National account management
• Lead the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translate company initiatives into a clear vision, aligning team actions with company priorities while fostering performance and professional development

What you bring to the table:

• 20+ years of progressive retail and account management experience; global experience strongly preferred
• 10+ years of leadership experience with P&L responsibility
• Proven track record in omnichannel retail strategy and execution
• Extensive experience in:
  • Strategic planning and execution
  • Channel strategy development
  • Product marketing and development
  • Amazon marketplace optimization
• Demonstrated success in managing relationships with major retailers (Target, Costco, Sam’s Club, Lowes, Home Depot, Amazon, Walmart, etc.)
• Strong background in both traditional retail and eCommerce
• Experience in multi-channel sales team leadership (direct and indirect); proven ability to recruit and develop high-performing teams
• Track record of successful cross-functional leadership, relationship building, and stakeholder management
• Leadership competencies:
  • Strong analytical and data-driven decision-making
  • Executive presence and communication skills
  • Change management and organizational development expertise

Note: the responsibilities and scope of this role are subject to change as business needs evolve.

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $229,700 - $287,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

#LI-Hybrid

Additional Information

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